MARKETING AND CUSTOMER ENGAGEMENT 5 Running Head: MARKETING AND CUSTOMER ENGAGEMENT 1 Marketing and Customer Engagement Student’s name Institution’s name Marketing and Customer Engagement for Flowers by Jane Marketing strategy and planning for Flowers by Jane Developing a good marketing strategy can help Jane create customer value and profitable relationships and also how to achieve the strategic goals of her business. Jane is clearly motivated as we can see that works hard to deliver stylish, provide high quality and freshest flowers at the time of purchase,