Marketing and Customer Retention

Marketing and Customer
Retention

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Marketing mix.............................................................................................................................3
Attributes of Marriott rewards relationship promoting program.................................................5
Various company’s strategies......................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing is characterized as the exercises wherein present moment and long haul needs
of clients and to make correspondence among clients and different accomplices so qualities can
be delivered to them. Then again client maintenance is characterized as the capacity of the
association in holding client for longer span. Advertising exercises are base for business as this
leads in higher client maintenance and consumer loyalty also. By partner different
unwaveringness programs organizations in cordiality industry may improve their client
association and their maintenance too. This report is clarifying all the ideas of advertising
alongside their effect on consumer loyalty on the foundation of Marriot lodgings.
Marriot is a universally managed inn network which is settled in US. The organization is having
activity at in excess of 6200 areas which demonstrates their overall presence. Marriot is running
different faithfulness program under which they are attempting to draw in colossal clients and
accomplish unmistakable situation at commercial centre.
MAIN BODY
Marketing mix
Marketing Mix is characterized as the advertising techniques which are utilized by
organizations to comprehend winning business sector patterns and to comprehend their pre-
owned methodologies so that these can be clung to advertise patterns. For industry of cordiality
advertising blend is utilized by the organizations so as to utilize conspicuous promoting
methodologies in order to pull in pool of clients and hold them by giving required
administrations. With regards to Marriot as the inn is keeping up 5 star lodging network the
world over because of which they are demonstrating worldwide character and dealing with their
clients in adequate way. For Marriot lodgings their showcasing blend is explained as under:
Product: Marriot lodgings is managing in giving staying and sumptuous administrations to their
customers. Marriott rewards is a reliability program which is being acquainted by Marriot all
together with get explicit edge over serious market (Alamgir and Uddin, 2017). The association
is managing in four significant elements of items, for example, center items, encouraging items,
supporting items and enlarged items. Under center items lodgings are given to clients, inside
encouraging items bars and online reservation offices are given. So also under supporting items
different extra administrations are given, for example, day in and day out room offices and some