This article discusses Amazon Prime's strategic decision to target young mothers and college students, their adopter categories, and other audiences that can benefit Amazon Prime to gain market share enjoyed by Netflix.

Amazon Prime targets young mothers, college students, and other audiences to compete with Netflix.

Marketing and Digital Communications

This article discusses Amazon Prime's marketing strategy of targeting college students and new mothers for their Instant Video product. It explores the different categories of adopters in consumer behavior and suggests potential target audiences for Amazon Prime, including middle-aged customers and individuals retiring in their 50s. The article also suggests reasons for changing Amazon Prime's marketing strategy to attract and capture more users.

Hartpury University and Hartpury College

Marketing Management: Targeting College Students and New Mothers for Amazon Prime Video

This article discusses the marketing strategy of Amazon Prime for capturing users in the streaming video on demand market. It explains the consumer adoption categories and reasons for changing or not changing the marketing strategy. The article also highlights the benefits of one-stop solutions and the importance of maintaining a stable product cycle.

Higher Education

Marketing and Digital Communication

What is Amazon? Definition and Company History of Amazon

Marketing

Design and Creativity

Statistics and Probability

Political Science

UNIT 30 Internet Marketing Assignment

This article discusses Air New Zealand's integrated marketing communication strategies and campaigns. It explores the benefits of integrated marketing communication and how Air New Zealand employs social media, content marketing, and display advertising to reach its target audience. The article also presents a campaign idea for the airline and discusses stakeholder engagement strategies.

Integrated Marketing Communication for Air New Zealand

This presentation covers the basics of digital marketing, including target audience identification, market segmentation, and promotional mix selection. It also explains how an effective marketing campaign can lead to commercial success. The presentation concludes with a discussion on the importance of digital marketing for sustaining brand image.

Marketing and Digital Communications

Marketing Management: Targeting College Students and New Mothers for Amazon Prime Videolg...

Marketing and Digital Communicationlg...

What is Amazon? Definition and Company History of Amazonlg...

UNIT 30 Internet Marketing Assignmentlg...

Integrated Marketing Communication for Air New Zealandlg...

Marketing and Communication in Digital Worldlg...

Marketing Management: Targeting College Students and New Mothers for Amazon Prime Video

Marketing and Digital Communication

What is Amazon? Definition and Company History of Amazon

UNIT 30 Internet Marketing Assignment

Integrated Marketing Communication for Air New Zealand

Marketing and Communication in Digital World