Marketing and Economic - PDF

MARKETING AND
ECONOMIC

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
A. Identification of market segmentation method which will be used in target country............1
B.) criteria for targeting specific customers and market strategy...............................................2
C.) Product positioning within the country.................................................................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Market segment is the process of subdividing market which is in accordance with
similarity, commonality and kinship (Liu and et.al., 2019). The present report will develop to
provide market segment of product 'Ready Meal' in South Koria.
A. Identification of market segmentation method which will be used in target country
In order to target customer in South Korea for developing Ready meal two methods of
market segment will be used which are as follows-
Demographic Segmentation: In South Korea consumption behaviour of consumers
nowadays increasing and developing lot more in comparison to previous consumption.
1
Illustration 1: Market segmentation
(source: How to Design Market Campaigns, 2018)