Marketing Report for Just Tap & Get Food App

Marketing report

TABLE OF CONTENTS
PART-B case study based report.....................................................................................................3
REFERENCES................................................................................................................................6

PART-B case study based report
The present case study will be based on an app as it is a guide for Tel Aviv that will
provide details to visitors so that they can know where the children can eat for free in the city.
The market in Tel Aviv offer both outdoor and indoor options, the people can have food,
clothing and art there are lots of options available for purchasing things. The market allows
people to enjoy not only the products or services but enhance the whole experience. This is a
start-up company named as just tap & get food which is going to target parents who bring their
children and university students who like to eat food and wants to enjoy free meals in the city.
The reason behind choosing this name is it will attract more people as the name says it just tap
which means people can find free meals restaurant on their fingure tips. The app will provide
features like indicating locations and maps for free food so that consumers can find restaurant
easily to eat. They can find out different menu and review comments, like and dislikes of other
consumers about the food services provided by restaurant.
Mission- To provide easy access to people so that they can find out about free food in the city.
Tagline for the app- just tap, map and get some yummy food into your everyday.
Segmentation- with the help of market segment, the brand is going to identify their most
valuable customer’s segments and marketing communications methods that can easily target the
clients in the marketplace. The brand is going to segment audience into categories such as
demographics, psychographics, geographic and behaviour of people. In which they will consider
brand loyalty, area and location, lifestyles, attitudes, income level of people medium-upper, age
and gender (STP marketing model, 2022). The major reason behind choosing this segmentation
is it allows firm to determine the size of a potential audience and marketplace. By this they can
easily determine whether the product is being targeted to firm most potential consumers.
Targeting- target audience parents and educational institute and people who love
enjoying food outside on vacation, on daily routine, and tourists who brings their children to Tel
Aviv. The major focus of the company is university going students who likes to get meals on a
certain budget. Nowadays, students and tourists wants to explore new places and wants to spend
little money on food.
Positioning- the firm is going to use effective positioning strategies in order to attract
target customer segment such as providing free trail of app and some discount offers on first
order of food. Also, it will focus on advertising method for selected customer segment.