Marketing and Entrepreneurship Report

Added on - 22 Jul 2020

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MARKETING ANDENTREPRENEURSHIP
Table of ContentsINTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................1CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4
INTRODUCTIONMarketing and entrepreneurship is an important concept for any business enterprise. Dueto increase in total competition need for marketing has raised to a great extent and hence it hasbecome crucial for all the business enterprise towards making its team effective (Bettiol, Di andFinotto, 2012). In the given report different related concepts related to market will be discussedin detail which will enhance the knowledge of user regarding the working of each factor.TASK1.Serving our world is a non profit organisation which is dedicated towards the welfare ofchildren and work for improving the living standards of various neglected kids. It is anorphanage where apart from children widow ladies and homeless people are given shed andlivelihood (Ratten, 2013). Their mission is to improvise the state of victims of war and differentmedical issues or any other situation which leads to a unbearable condition for an individual. Inorder to reach maximum share of market the given institute uses the concept of marketing to agreat extent although use of this system is different from that of profit based organisation as theirmotive is profit earning. Management of this institute develops connection with the general pubicby creating awareness among them through using internet and social media. Through thesesources they also get into touch with various donors which is very important for such institutes.In order to give effective services availability of required funds is very much necessary whichcan be done if more and more people are aware about the mission and aims of this institutewhich can be effectively done by advertising (Eggers, Hansen and Davis, 2012). With the help ofnew technology the cited organisation reaches to areas which were before non assemble. Apartfrom this marketing also helped I using the advanced technology which further helps in savingmuch cost as through innovative working ideas more people can be served in less time and alsoresources are utilised to their full capacity.2.Billabong provides knowledge regarding the surfing, skiing and skating to the clientswhich helps them in establishing good connection with its clients but it can not be said that thegiven company is successful in giving the complete knowledge as very less detail data is givenregarding the offerings. Use of more pictures is done which are not sufficient for the clients to1
take the buying decision as before purchase clients do proper observation and comparison of theproduct with other same industries products. Although the given web site is effective as properdivision of different category of products is done in a way that clients do not find it difficult inselecting their desired choice of products (Ellis, 2011). Proper segmentation is done for theconvince of clients which help them in going through all the available variety of the given brand.In order to distribute income in different territories companies need to follow a specificprocedure. It is a difficult task as management needs to make decisions regarding selection ofpossessions which are not available for sales. Information has to be collected regarding thewealth of that particular country. Tax statements can be utilised to get the relevant data. Apartfrom this data regarding the cost of labour land and capital is also helpful as this has major effecton the total operation of various enterprise (Fillis, and Rentschler, 2010). To take the investmentsdecisions returns play a more significant role than the investments as this will give the justregarding how profitable it is to continue business in that specific territory.Nestle is one of the most leading company which is providing health and nutritionalproducts to customers from a long period of time. It is working continuous in bringinginnovation in their existing products so that customer can be attracted to buy the services. It hasagreed to sale the Peter ice cream products including some other factories too. Nestle willcontinue to invest in this company as it is assumed that it will give long term benefits to thecompany. This way recent change are made in the food items like walnut whip's, NESCAFEAzera Tins and like products. It shows that company is targeting on young generation. It isevident from the fact that this age group people demand variety in products and like to taste sucheatables. These range of products targeted population who like to appropriate chocolate products(Hall, 2012).2
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