An Individual Strategy Handbook for Desklib

An individual Strategy
Handbook - showing the
route from initiation to
Implementation

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Market analysis............................................................................................................................3
Financial Analysis.......................................................................................................................7
Other data specific to the business.............................................................................................10
PART 2..........................................................................................................................................12
Business model canvas..............................................................................................................12
How company can enter into the market...................................................................................15
PART 3..........................................................................................................................................16
Discuss about the Ansoff Matrix...............................................................................................16
Explain in detail about VRIO Model.........................................................................................17
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20

INTRODUCTION
Entrepreneurship is explained as the process where an individual or a group of person bring
the new concept within the market with the help of business entity for the purpose of earning
profit. It is one of the difficult processes because new idea and concept is required to be
introduced with the help of proper analysis of the market (What is Entrepreneurship?
Entrepreneur Definition and Meaning, 2020). In present scenario, the concept of
entrepreneurship has been developed because of the latest technologies and sources of collecting
the information which was being rarely seen couple of years ago. In context of the file, the
organisation which has been selected to prepare the report is Advanced Red Techno. It is one of
the new entities where they will have to deal with number of giant which has been already
dealing in the market of technology. The company is totally new in its field where management
will have to do proper planning so that goals can be accomplished in the best possible manner.
Also, they are entering into the market as service provider in the field of technology.
In context of the report, it is divided into three different parts, where discussion about the
first part will related Proper analysis will be done. Analysis will be based on market analysis,
financial analysis and other some of the specific data analysis will be done. On the other side,
second part of the report will be crucial because there will be the discussion about Canvas
business model which can be beneficial in present scenario. Also, how company should enter
into the market so they can compete with the rivalry firm so that goals can be accomplished.
Finally, in part three, it will necessary to have analysis of the market for which different models
can be beneficial for attaining the goals. The models which will be discussed within the part two
and part three are related with Ansoff’s Matrix and VRIO.
PART 1
EXECUTIVE SUMMARY
The Advanced Red Techno wants to establish their new business in the market and operated
their business by providing the technical service to the customer and in that they produce the
different software for their clients as per their need and demand. The world has become more
advanced and every company or an institution wants to secure their data to provide better and
vast quality to their customers thus in this they will try to make the better change within the

society. Thus Advanced Red Techno chooses this business in order to make their effective
presence in the market.
Mission: The mission statements of Advanced Red Techno is to gain the better market
share and have a target to attain the market with the increment of 10% sales with the 5 months.
Vision: Advanced Red Techno works with the vision to provide the best and required
services to their customer by whom they could get the longer sustainability and strong customer
base.
Market analysis
It is an analysis that defined the different trends of the market and provides the qualitative
and quantitative estimation. It assesses the market not as per the size but as the values and the
volume as well. It provides the brief about the different segments of the customers by which they
get attracted from and describes their buying behaviour that changes as per the different faculties
that are provided to them by the different companies that are presented in the market (Aronson,
2019). The market analysis also states the economic generation of the country and it also acts as
the barriers for the company in order to entre or regulates their business on continuous basis. The
Advanced Red Techno is the company that will go to manage their business in terms of
advancement of the newer technologies. There will be better services that will be supplied by
them at larger platform and with that they could insert some of the different changes. There are
some of the different trends that are exerting within the business and that is due to the up-
gradation of the market sources and that will change and innovate in terms of different
enhancement of the UK market. It is very much known that UK is very much established country
and with that they could try to induce the different changes with more sufficiency. The market
trends will keep on changing and raises the percentage of acceptance of different advancements
with lot more easiness. The acceptance of the computers was very much known for the market
and the UK citizens also takes it in a very positive manner. It is the key principle for the
Advanced Red Techno and they could try to influence the market behaviour and the buying and
purchasing nature and the culture of market. It is the most valuable aspect and in the favour of
the Advanced Red Techno that they start their business while operating with the computers and
the technological advancement machineries and the equipment’s. The new business will get
enhances and get more profit if that comes with complete analysis and have that much ability to

excess the need and demand of the market. Thus Advanced Red Techno provides the adequate
measurements of the different aspects and from that they get to know about the different
circumstances and the ups and downs of the market by which they get better connectivity with
the market (Cosenz, 2018). In consideration with the market the Advanced Red Techno analyses
and measures the different trends as like the past, future and current trends by which they get
more accuracy and precision while working within the new venture.
Current market and trends
It defines the different strength through which the Advanced Red Techno gets to know
more about the recent or the current trends of the market. As from the help of it they get to know
the profitable ratio that will be gained by the company after some certified period of time. It
acknowledged the demand of the market and the customer and as from that Advanced Red
Techno gets the proportionate to get select the better outcomes within the timely manner.
Figure 1(PERCENTAGE OF HOUSEHOLDS WITH HOME COMPUTERS IN THE UNITED
KINGDOM (UK) FROM 1985 TO 2018)

It is an analysis through which the data as from 1985 to 2018 will be analysed and it
shows that there is the promotion of the adults and the people who are more than 65-year-old.
There online shopping ratio keep on increasing with the ratio as from the 16% to 48% as per the
year 2018 (DeBruin, 2018). It declares the movement that shows that it is right for the Advanced
Red Techno as market need keep on increasing that is more valuable for the company and
provide better platform to earn more market share. In this the current trends and the future
prediction for the Advanced Red Techno is that they could develop and operate their business in
this cycle and under this they gain the higher competitive advantage. As from the above graph it
is shown that company is in profit thus they get the better result with more accurate and certain
period of time.
Figure 2https://www.comptia.org/content/research/it-industry-trends-analysis
The market position Advanced Red Techno Launch their business within the market is
that they get the best results as because the mind-set of the customers are very much acceptable.
In this Advanced Red Techno must provide the most certified and standardise solution to the
customers by which they could get the higher benefit of large and loyal customer base. It is
necessary for the Advanced Red Techno to know about the trends of the market and as per that
they induce the different changes and better implementation in their entrepreneurial business. It
is mandatory for the business to must get know about the different availability and requirement
of the market and the customers. Target market of the Advanced Red Techno is that they the