logo

Marketing Mix and Marketing Plan of Virgin Atlantic : Assignment

   

Added on  2020-06-03

11 Pages2432 Words205 Views
Marketing and Essentials

Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 2............................................................................................................................................1PART A...........................................................................................................................................1Briefing Paper ............................................................................................................................1PART B ...........................................................................................................................................5Marketing plan............................................................................................................................5CONCLUSION ...............................................................................................................................8REFERENCES................................................................................................................................9

INTRODUCTION Marketing is the set of institutions, activity and effective process for delivering,exchanging and satisfying customers needs in a profitable manner. Marketing is essential for thecompany to do all activities appropriately (Baker and et. al., 2016). Chosen organisation isVirgin Atlantic, it is a Air travel company in United Kingdom. Present assignment is based onMarketing mix and marketing plan which is important for the company to innovate theirservices. TASK 2PART ABriefing Paper Date:04/04/18Preparedby:Point ofContact:Email:Telephone:1.Subjecta.Marketing Mix 2.Backgrounda.Marketing mix is one of the main and essential part of the marketing plan whichhelp business manager in order to innovate their innovative services in marketplace. b.Marketing Mix cover 7P's such as People, place, promotions, people, process,products and physical evidence. But 3P's of services are more essential for the VirginAtlantic. 3.Analysis1

a.Marketing mix is more essential and significant part of the company because withthe help of this elements they easily introduced their services in marketplace and to thecustomers. b.Marketing mix is a main part of the marketing plan but these aspects has someadvantages and disadvantages which are determined as below: Advantages DisadvantagesDecrease marketing cost. Promotes efficiency and effectivenessin research and development (Bastable,2016). Reflect way towards single globalmarketplace for different kinds ofproducts. Ignores various completions of servicesuse. Dismiss local legal differences. Ignores other differences in specificand individual markets. c.From the above mentioned information, it recommended that marketing mix isimportant for the each and every organisation in order to reduce all issues in systematicmanner. 4.Cautionary NotesMarketing Mix of two organisation such as Virgin Atlantic and British Airways both areapply marketing mix in a systematic and appropriate manner. These are determined as below: Marketing Mix Virgin AtlanticBritish AirwaysProduct Virgin Atlantic is one of thefamous and leading premiumairline business based out ofUnited State, servinginternational and Americandestinations. For example:company has fleet of morethan thirty airplanes as amarketing mix of services andBritish Airways offereddifferent products and servicesin terms of fulfilling the wantsand needs of the customers(Berkowitz, 2016). It gives theflight tickets at an affordableprice to complete their wantsand demands of flying fromsingle place to another. 2

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Plan for Virgin Atlantic Airline
|14
|3613
|181

Marketing Management
|11
|2142
|402

Marketing Management of Virgin Atlantic : Report
|17
|4716
|31

Marketing Essentials for Travel and Tourism
|14
|3992
|75

Marketing Mix and Marketing Plan for British Airways
|12
|3184
|90

Project on Human Resource Management - Vi4rgin Atlantic Airways
|10
|2876
|87