Marketing and Financial Management in Hospitality and Tourism

Marketing and Financial
Management in Hospitality and
Tourism

TABLE OF CONTENT
Introduction
Background of event and destination
Benefits of using marketing in tourism and hospitality industry
Identification of target customers and their respective expectancy
Identification of past hosting destination and their marketing practices
Different varieties of strategies and tool that are used by T&H organisation and destination
to improve customer’s relationship
Recommendation
Conclusion
 References

INTRODUCTION
Marketing and finance are two essential function that helps in promoting
tourism and hospitality so that more and more tourist from different places
can come and visit particular destination for satisfaction of their
requirements.
 There are various digital medium that are used by organisation to attract
foreign tourist to select particular destination for spending their leisure time
and money so that it can earn more profitability.
This report is about Birmingham that is city in West Midland, England that
attracts number of tourist to visit destination for spending their holidays.

Background of event and destination
 Birmingham is second largest city of United Kingdom as it is
most populated district of England such as 1,073,045 as per
2011. It can also be stated that it is one of the best destination
to live, play and work for various individual.
 It is incredible diverse city that influence or attract most of
the tourist to visit destination for having fun and enjoyment.
 More than 40% people are founded under age of 25 years
that have makes its youngest city of Europe.
Most special thing of destination is shake named “
Birmingham bull” that is founded in most famous mall of
Europe such as Bullring shopping centre.
 One of the attractive centre for tourist visitors is Birmingham
2022 Common wealth Games that show strength of being
connected and accessible that focus on regeneration and
rejuvenation.
Youth is highly inclusive to different games that are held in
events so that it can be more energetic and interesting.