Marketing and Globalization

Marketing and Globalization-
Assessment one:

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Global consumerism....................................................................................................................1
Standardization............................................................................................................................2
Advantage and disadvantage of standardization..........................................................................2
Standardization is consequence for global consumerism............................................................4
Global branding...........................................................................................................................4
Market competition and standardization......................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing is the organizational activity through which the company tend to promote the
process of buying and selling of its products to the customers through which it is able to achieve
high organizational sales. Globalization if the organizational activity in which a organization
tend to extend its operation in the international market so that it is able to achieve a high
customer base. Evaluation on the significant importance of globalization is done in this report,
with that utilization of standardization is also being analysed in this report. With that analysis of
effectiveness and limitation which the company tend to achieve through the standardization is
also being evaluated in the report.
MAIN BODY
Global consumerism
Global consumerism is the organizational activity through which organizations tend to
develop its appearance in the new market place by which it is being able to achieve an high
organizational sales. This is important step of organizations like Sainsbury that the company is
able to extent its reach in the external marketplace because UK's marketplace is fill with some of
the biggest supermarket chains and because of which company has to increase its appearance in
the new unexplored geographic area (ContributorAli and Garg, 2017). Through this it can ensure
that it is able to provide organizational services to the customers of new targeted location
through which it is able to achieve a high organizational sales. This is effective because the
organizations tend to choose a location which is not having or limited amount of services which
the company tend to provide in its home grounds. By utilizing market diversity Sainsbury can
ensure that company is able to provide new and rare products to the customers. This motivates
customers to increase their level of engagement with the organizational activities and are willing
to pay high prices for the organizational services. Due to these organizations often tend to
establish premium pricing by which it can achieve high returns for the investments which the
company has to make.
Organizations have to increase their geographic reach so that it can achieve diversity in
its customer base, through which it can implement diversity in its product placements by which it
tends to ensure that it is able to achieve an efficient competitive edge (Belk, 2019). This is
important for the organization that it is able to achieve a competitive edge because if it is not
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