SWOT and PEST Analysis of Starbucks for Marketing Management

Marketing and
management

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
SWOT Analysis .........................................................................................................................1
PEST Analysis............................................................................................................................2
Value Chain support activities....................................................................................................4
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Marketing management is define as discipline of organisation which generally focuses on
practical application of marketing techniques, methods and orientation which is inside company
& management of marketing activities and resources (Deepak and Jeyakumar, 2019).
Starbucks corporation is consider as American coffee house chain and company. This
was founded in 1971 in Seattle, Washington. The company is operating 28218 locations globally.
This organisation mainly serve cold and hot drinks, pastries, snacks, juices and so on for satisfy
their consumers. The mission statement of organisation is to nurture and inspire human spirit
such as one person, one cup and at a time one neighbourhood.
In this report it includes identification of SWOT and PEST analysis that may have
impact on marketing mix on Starbucks brand. Furthermore in this report, it also involves
changes that can be uplifted by company which leads to provide better services to their
customers.
MAIN BODY
SWOT Analysis
This is a framework in which there is compilation of organisation's strengths,
weaknesses, opportunities and threats. The primary aim of this analysis is it help company for
develop a full awareness of all factors which is includes in decision making process of business.
This can be used as a tool or technique for evaluation of strategic position of company in many
forms such as local and national government, profit enterprises and so on. Below is a description
of SWOT analysis of Starbucks which is explained below: Strengths: This factor of analysis describe about excels of company which separates it
from competition such as loyal customer base, unique technology, strong brand &
balance sheet and so on. In terms of Starbucks corporation, it has significant geographical
presence all over world and also maintains 39.8 % market share in US having their
operations in about 62 countries. This is considered as best global brand in 2018 but for
more management of company focuses on enhancing market share globally by opening
stores in existing and new markets, deploying technology, aggressive product innovation
and so on. In addition strength of respective company is it serves high quality of product
for their customers (Hollensen, 2019). Furthermore, major strength of organisation
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