Marketing and Management

Marketing and management

Marketing and management
Table of Contents
Introduction......................................................................................................................................2
Small business: AIM High PUBLISHING COMPANY ................................................................2
SWOT ANALYSIS......................................................................................................................2
PESTLE ANALYSIS...................................................................................................................3
PORTER FIVE FORCE MODEL...................................................................................................5
BCG MATRIX ............................................................................................................................6
SEGMENTATION......................................................................................................................6
ANSOFF MATRIX......................................................................................................................6
Large business: Whittaker's chocolate company.............................................................................7
About the business.......................................................................................................................7
SWOT ANALYSIS......................................................................................................................7
PESTLE ANALYSIS...................................................................................................................9
PORTER FIVE FORCE MODEL.............................................................................................10
BCG MATRIX ..........................................................................................................................11
SEGMENTATION....................................................................................................................11
ANSOFF MATRIX....................................................................................................................11
Conclusion.....................................................................................................................................11
References......................................................................................................................................12
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Marketing and management
Introduction
In this report the discussion will be on the two companies. The first company which is selected
as the large business is Whittaker's chocolate company and the small company selected for the
task is LazyAz Company.
Small business: AIM HIGH PUBLISHING Company
AIM HIGH PUBLISHING LTD is small multi platform publishing company that emphasizes
on offering the important information and insights for the residential construction sector. The
company has the belief that to proper communication in relation to the niche market will assist
in building the brands and also boost the sales of the company. It is examined that the
organization is owned by Mark Graham who is publishing the guide related to building from
2006 and also the assorted publications has introduced over the subsequent years. This also
consists of the design guide that is annual for the homeowners that look forward towards the
work in relation to the designer and also it is written by the leading architects and designers. It
is analyzed that Mark and his employees at the Aim high publishing Ltd focuses on publishing
the Building guide magazine and also the website in 2006. This is also known as one of the
independent guide for the homeowners who are engaged in the building work expect in the
market of Auckland and they emphasize on global distribution (AIM HIGH PUBLISHING
LIMITED, 2019).
The building guide consists of the overall process of building and emphasize on renovating the
home from the initial level such as through design, construction and product selection. The
owner and publisher of the Mark Graham also worked with the different advertising agencies
and also the companies in the media sector from 1987 which consist of TVNZ and ACP
publishing. The post clients of the company are XTRA, SKY TV and Sun direct insurance.
Mark attended Boston University on the athletic scholarship from 1979- 1982 and he also
studied Broadcast Journalism and Philosophy (AIM HIGH PUBLISHING LIMITED, 2019).
AIM HIGH PUBLICATIONS has a wide range of publications and websites that target the
customers and also the architects. The main objective of the company is to offer the marketers
the menu of the channel that hit the different points of a building project that start building
through the process of design. The primary target of the customer in relation to new and
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Marketing and management
renovations are offered with the unique and important data of the building. The secondary target
is building the professionals such as builders and designers. The company focuses on the unique
characteristics related with context, authority, direct distribution and also longevity. AIM HIGH
Magazines also offer 100% of the market penetration for the customers who are active and want
advice for the project (AIM HIGH PUBLISHING LIMITED, 2019).
SWOT ANALYSIS STRENGTH
1. Brand value
2. Large customer base
3. Offer accurate information to the clients
4. Early adopted the digital technology
5. Has an wide email data base
6. National coverage WEAKNESS
1. Government policies affect growth
2. Requires latest technology
3. Less competitive power
 OPPORUNITIES
1. Can boost the market share.
2. Support from the strategic alliance with the peak industry bodies.
3. The company can have the target market of the specialized products.
4. BOB has a large support from the industry.
5. It is important for the company to keep the client on Hook.
 THREATS
1. High competition level in the market.
2. Less chance for the repetitive business.
3. Issue for BG is selling advertising for the annual publication that is compared with the
other magazines.
4. It is observed that there are advertisers and advertising agencies that are time oriented and
it create difficulty to consider the annual time (Altbach & Hoshino, 2015).
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