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Marketing and Management- Assignment

   

Added on  2021-04-17

16 Pages3205 Words34 Views
Running head: MARKETING AND MANAGEMENT Marketing and ManagementName of the Student Name of the University Author’s Note

2MARKETING AND MANAGEMENT Executive SummaryThe study has provided deep insight about the changes rendered in New Zealand inboundtourism since 1980. Focus has been provided on the inbound tourism from the market of Asia.After evaluating an overall annual growth of the visitors, New Zealand has drawn the attentionof customers from Asian region. Around 12% visitors from Japan and 27.8% visitors from Chinalikes to visit New Zealand every year. Some of the most effective factors for segregating thetarget market of Asia is highlighted in this study. In addition, from 2016 to 2013, theapproximate increase of the visitors will reach from $10.1 billion to $15.3 billion. Theemergence of technological development in service system, effective transportation system, andsufficient water supply, providing safety and security to the customers are specific reasons forthis rapid growth of business.

3MARKETING AND MANAGEMENT Table of Contents 1. Introduction:................................................................................................................................42. Change in New Zealand tourism context since 1980:.................................................................63. Overview of New Zealand’s inbound tourism market from Asia:..............................................84. Overall market trends in tourism industry of New Zealand:.....................................................105. Future scope of inbound tourism market of New Zealand:.......................................................126. Conclusion:................................................................................................................................13Reference List:...............................................................................................................................15

4MARKETING AND MANAGEMENT Market Profile: New Zealand Inbound Tourism Market from Asia1. Introduction: The overarching concept inbound tourism signifies a visit to a country by nonresidents inorder to spend leisure or other business purposes. New Zealand is primarily recognized as thegreen adventurous destination surrounded with natural beauty such as Milford Sound, AbelTasman National Park or the Tongariro Alpine Crossing. Visitors from different geographicalbackgrounds and attitudes like to enjoy the tourist destinations of New Zealand (Buhalis &Crotts, 2013). In 2017 of March, the total number of international visitors was at 8.9%. Bednights were increased up to 3.2 % up to 2017 in the measures accommodation sector. Total$35.9 billion visitors spent their time in the various tourism destinations of New Zealand. Figure 1: Rate of international visitors in New Zealand Tourism industry(Source: stats.govt.nz, 2018)After evaluating an overall annual growth of the visitors, New Zealand has drawn theattention of customers from Asian region. Around 12% visitors from Japan and 27.8% visitorsfrom China likes to visit New Zealand every year. As per the current market position of New

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