Marketing Assessment for Hungry Jack's

This report provides a comprehensive marketing assessment for Hungry Jack's, including competitor analysis, market segmentation, online consumer behaviour, and marketing mix. The report also covers the launch of a new product, burgerpizza, and its marketing mix.

Marketing assessment

Contents
INTRODUCTION.................................................................................................................................3
Main Body.........................................................................................................................................3
Description of the company.............................................................................................................3
Competitor analysis......................................................................................................................3
Current Market Segmentation and Target Market......................................................................5
Online Consumer Behaviour.........................................................................................................5
Marketing mix...............................................................................................................................6
CONCLUSION.................................................................................................................................9
References......................................................................................................................................10

INTRODUCTION
Marketing management is the way to discover the possibilities which might be worthwhile
and create those possibilities by way of enjoyable the customers. Marketing control is
customer-orientated. Therefore, the marketing supervisor has to find out the services that
fulfil the clients and the services that fail to satisfy the needs and expectations of customers
so that plus and delta can be advanced to cowl up the dearth. Hungry Jack is fast food
Australian company. It is a wholly-owned subsidiary of competitive food Australia, a
privately held company owned by Jack Cowin. Hungry Jack's is the second-largest franchiser
of Burger King in the world. (Bagozzi, R. P.and et.al.2018).This report will cover various
topic such as the about the brand and company description, competitor analysis market
segmentation and target marketing, online consumer behaviour and its impact on the
company and lastly a marketing strategy which will be marketing mix of the company.
Main Body
Description of the company
Marketing, characterized as a trade between an association and its customers. It is more than
essentially making banners or booking promoting space when attempted in an expert business
setting. Advertising Management alludes to the essential arranging and execution of an
organization's showcasing movement and is fundamental in guaranteeing an organization
meets its monetary and client commitment targets. Advertising techniques ought to
consolidate the Marketing Management Framework to guarantee the methodologies and
strategies inside it are hearty, thought of, and information driven.
Marketing mix is one of the primary goals of the advertising blend components for setting
targets and promoting spending plan measures. The significance of every component relies
upon the organization and its exercises, yet in addition on the opposition and time. All the
marketing components are interrelated and ought to be found in the entire of their activities.
A few things might have more prominent significance than others; the activities relies
fundamentally the organization's functions. Organizations that offer types of assistance the
arrangement of administrations will be a key component. Article emerges research questions
is showcasing blend make added an incentive for ventures. There are utilized logical writing
and examination techniques in article. An examination of the logical writing, one might say
that the showcasing blend measures are the activities and measures important to accomplish
advertising objectives. Showcasing components: item, value, spot and advancement are
utilized for advertising goals. These instruments work most productively when every one of
the components are consolidated and cooperating (Dayan, M., & Ndubisi, N. O. (2020).
Competitor analysis
Hungry Jack is well known brand and it also as many competitors such as McDonalds and
KFC. It is very important for the business organisation to it competitor analysis so that the
company is aware about the strength and weakness of its competitors and according can
adopt the business strategies. Below is the analysis of the competitors

McDonalds
Strength- Not very many individuals realize that separated from selling hamburger and
French fries, McDonald's has a multi-billion land realm. Envision having huge number of
premium areas all throughout the planet. As of end of 2018, it has 37,855 eateries in 120
nations, out of which 35,085 are establishments and rest are organization worked cafés.
McDonald's establishment works somewhat in an unexpected way. McDonald's not just gives
their image name, plans, fixings, cycles to franchisees yet additionally claims the land and
works as a property manager and makes income through lease instalments.( Valos, M. J.. and
et.al (2017).
Weakness- McDonald’s is the best example of international franchising models. However,
brand has a certain risk having a complicated web of franchise and the restaurants. Also,
there is risk of financial deterioration, mismanagement, customer dissatisfaction, and low
revenue generation. The company is heavily dependent on the franchises which works
independently and hence they have no control over their day-to-day activities, but it affects
the brand directly.
KFC
Strength- KFC has a strong international presence as it has almost 18,875 restaurants which
are been operated around the world. It is the key strength for the brand as it is able to mange
globally. Also, it has strong financial support at global level which has made the brand
successful.
Weakness- The company has faced issues in the delivery of chickens. It was found that there
was bad publicity for selling chicken wing with kidney. This impacted in the reputation of the
business and also many restaurants were closed in United Kingdom. It has to bear heavy
losses.
From the above analysis it is clear that the Hungry jack needs to consider the aspects of its
competitors and develop the new technologies to compete in the market. It is very important
for the business organisation to select the best alternatives and then evaluate. As the company
have limited choices and constraints. Therefore, to select the best alternative, there are many

factors such as increase in sales, market share, brand image, improve profitability etc. which
need to kept in mind for the business organisation.
Current Market Segmentation and Target Market
Segmentation- It is a promoting term that alludes to totalling planned purchasers into
gatherings or sections with normal requirements and who react comparably to an advertising
activity. Market division empowers organizations to target various classes of purchasers who
see the full worth of specific items and administrations uniquely in contrast to each other. The
company will segment its customers according to the geographical and psychological which
will include the customer preferences and kind of lifestyle they are into.
Targeting- Children under the age of 25 are more likely to follow Hungry Jack's because
youngsters like to consume of both fast-food items and beverages. Consequently, it is quite
obvious that the youth use social media and get influenced easily. The advertisements shown
are for the people who want to have a chill time with their friends and have a quick snack
items which a good in taste. (Valos, M. J.. and et.al (2017).
Online Consumer Behaviour
In the present market, it is basic that brands have fitting advanced showcasing and deals
framework set up. Express Drama's internet-based presence is sound, if not especially
inventive, both as far as the exchange way and advanced substance delivered for general
commitment purposes.
Hungry Jack has its own marked website, containing creative and corporate data, with clear
choices for customers to buy tickets just as make altruistic gifts. In fact, when a client snaps
to start a ticket deal exchange, the site prompts a create web page. This is a cost effective way
for the company to keep up with marking and 'responsibility for' exchanges, with another
organization giving the exorbitant specialized framework and instalment pathway.
Hungry Jack's uses online media to offer clients bargains that keep them returning for more
The Test clients felt merited imparting to their loved ones, it has assisted us with bettering

direct our Eager Jack's is a notorious Australian brand that endeavours," says O'Keefe. is
focused on conveying quality items since opening their entryways in 1971. It is So in Walk
2012, when Hungry Jack's dispatched an establishment of the Worldwide Burger Lord bunch
purchasing manage Scoop on they utilized their social in Australia. media presence to impart
the arrangement to clients and the outcomes were record breaking. It is their central goal to
guarantee that their clients return over and over, and that they generally partake in the best
expectations of value and administration. The Outcome Hungry Jack's likewise has an
attention on remunerating their dedicated clients. In the past the organization offered The
Ravenous Jack's arrangement was set to run for 24 hours, clients the opportunity to be
important for their Burger yet they chose to broaden the proposal for another 24 Club. The
devotion program was anyway falling hours when more than 500,000 arrangements sold in
the primary day. short in certain spaces( Geldes, C., Felzensztein, C., & Palacios-Fenech, J.
(2017).
"The Burger Club Didn’t No matter what, more than 675,000 of the allow us an opportunity
to draw in or interface with our arrangements had been guaranteed, making it the biggest
gathering clients and it was anything but an extremely savvy purchasing bargain throughout
the entire existence of Australia, and one of the programs," clarifies Joe O'Keefe Jr.,
Advanced and Social biggest on the planet. Media Supervisor for Hungry Jack's. The expense
for Hungry Jack's was exceptionally negligible, they had the option to look as their clients
shared The Methodology bargain across different online media channels. Since clients really
pay for the arrangement when they the group at organisation concluded that there were come
into company it implies, they can follow the better ways of arriving at their clients, so they
achievement of this arrangement right to the place to checkout. begun fostering an online
media methodology that incorporated a solid Twitter and Facebook presence. "Web-based
media has allowed us the opportunity to run They started utilizing Radian6 to tune in and
track their 1,000,000-dollar crusade like this one, without endeavours. Utilizing Radian6, Joe
and his group were going through immense measures of cash,
Market segmentation for new product
The company is launching new product in the fast food which will be burgerpizza which will
have the taste of the pizza in the burger. For this product the company will segment its customers on
the basis of age. The organisation marketer can target the age group between 10- 20 .the kids will be
more liking the taste of this burger with the taste pf pizza.
Marketing mix
Marketing mix is a set of tools that business organisation use to full fill its objectives in the
target market. Marketing mix typically comprises of 7P’s which are very important to arrange
the order of marketing mix correctly so as to attain the success of company’s marketing.

Marketers usually prefer the arrangement to be correct because –
It develops strength and avoids weakness and strengthen the competitiveness and adaptability
of the firms. It also ensures that internal departments are working closely.It is difficult for
business owners or marketing manager to establish the unique selling composition for your
product or to reach out to the target market easily especially when firms are launching some
new product or services online or offline. Fortunately, the 7 P’s of marketing gives you the
framework so as to effectively promote product in the market. The goal is to attract the right
audience and it can be done through marketing campaigns by taking into consideration
element of marketing mix in day to day marketing decision process(Li, C., Guo, S., Cao, L.,
& Li, J (2018).
The 7 P’s of marketing mix are –
It will also include for the new product which the company will be launching
 PRODUCT-The client just thinks often about a certain something: how your item or
administration can help them. Along these lines, focus on making your item all that it
tends to be and enhance your product offerings in like manner. This methodology is
designated "item drove promoting." In a showcasing blend, item contemplations
include each part of what you're attempting to sell. This incorporates: Plan, Quality,
Element, Choices, Bundling, Market situating. Let your item or administration sell
itself. Spotlight your promoting endeavours on getting shoppers to attempt what you
have to bring to the table so they can get familiar with its incentive for themselves. Be
a specialist (on your clients). Know your client's necessities and utilize that
information to assist with conveying your item's worth. Position yourself as a partner
by making useful substance that addresses your objective clients' issues, and they'll be
bound to purchase from you
The new product the company will focus is on the burger with the taste or pizza.
(Asghar, M. Z., Ullah, A., Ahmad, S., & Khan, A. (2020).
 Price - Many components go into a valuing model. Brands may: Value an item higher
than contenders to make the impression of a greater contribution. Value an item like
contenders, then, at that point, cause to notice elements or advantages different brands
need. Value an item lower than contenders to break into a jam-packed market or draw
in esteem cognizant shoppers. The company plan to increase the cost after the brand is
set up or decrease it to feature the worth of a refreshed model. It also set the base
value higher to make packaging or advancements attractive for the customers.
Think about the thing you're attempting to accomplish with your estimating system and how
cost will function with the remainder of your advertising procedure. A few inquiries to pose
to yourself when selling items:

Will you offer better quality renditions at an extra expense?
Do you have to take care of costs immediately, or would you be able to set a lower cost and
think of it as an interest in development?
Will you offer deals advancements?
How low would you be able to do without individuals scrutinizing your quality?
The pricing strategy for the new product will be dynamic pricing because this is the product
which is in demand and the customer will be able to pay for it because of its taste.
 Promotion - Advancement is the piece of the advertising blend that the public
notification most. It incorporates TV and print publicizing, content writing, coupons
or planned limits, online media systems, email promoting, entertainment
advertisements, computerized methodologies, promoting correspondence, internet
searcher promoting etc. The customers sees an in-store advancement and utilizations
their telephone to actually take a look at costs and read audits. The brand has
requested surveys tending to that element. Those surveys show up on high-
positioning audit destinations.
Here are the ways in which you can utilize these channels together:
Ensure you know every one of the channels accessible and capitalize on them to arrive at
your interest group.
Embrace the push toward customized promoting.
Portion your limited time endeavors dependent on your clients' conduct.
The company can promote by using the advertisement , and also give some discount on the
new product so that customers are attracted.
 Place -Where will you sell your item? The very statistical surveying that illuminated
your item and value choices will illuminate your arrangement also, which goes past
actual areas. Here are a few contemplations with regards to put: Where will
individuals be searching for your item? Will they have to grasp it? Will people get
additional deals by promoting straightforwardly to clients from your own web based
business site, or will purchasers be searching for you on outsider commercial centers?

Would you like to speak straightforwardly with your clients as they buy, or do you
need an outsider to settle client support issues?
The company can place its product where its already selling and also the organisation
can focus on the people who are visiting for the outing.
People- These are the individuals that represents the brand of the business organisation. The
staff or employees should be aware about the product and should be able to attend the
customer. The customer should feel that the person has knowledge about the product. A good
employees will able to work effectively and efficiently. (Akçay, H., & Filik, T. (2017).
Foster your advertisers' abilities so they can complete your showcasing blend system,
contemplate organization culture and brand character, Recruit experts to plan and foster your
items or administrations.
 Packaging – It comprises that how the product is designed and packaged for its
customers. The packaging must be attractive and contains all the necessary
information for the customer such as its manufacturing and expiry date of the
product. Also it should have the right information about the ingredients of the
product.
Plan for separation. A decent plan assists individuals with perceiving your image initially,
and can likewise feature specific components of your item. For instance, in case you're a
cleanser organization, you can utilize various shadings on the bundling to mark diverse hair
types.
Give important data. Packaging is the ideal spot for item training or brand support. It
Incorporate clear directions, or a sudden component to astound and charm your customers.
Add more worth. Surpass assumptions for your clients and give them very much planned,
marked additional items they can utilize, similar to a free toothbrush from their dental
specialist, a free gauge from a roofer, or a free styling guide from their
beautician(Mohammadi, Z., Keshkar, S., & Shahlaee Bagheri, J. (2020)
 Process- Focus on processes that cross-over with the customer experience. The more
explicit and consistent a business cycles are, the more easily employees can complete
the task on time. If the staff isn't cantered on exploring strategies, they have more
consideration accessible for customers—making an interpretation of
straightforwardly to individual and uncommon client encounters.

A few cycles to consider: Are the coordination in your principle circulation channel cost-
proficient? How are your booking and conveyance coordination? Will your outsider retailers
run out of item at crucial occasions? Do you have sufficient staff to cover active occasions?
Do things transport dependably from your site?
In the event that you get more than one client grumbling with regards to any process, pinpoint
what's turning out badly and sort out some way to fix it(Zervina, O., & Stukalina, Y. (2018,
October).
CONCLUSION
From the above discussion it can be concluded that are marketing management is
about how to promote the products of the business organisation and what strategies can be
adopted by the organisation in order to achieve its organisational goal and objectives. The
company hungry jack is well known brand is fast food which is based in Australia. The main
competitors of the company are McDonalds and KFC. The company need to be aware about
its competitor’s strength and weakness so that it can make changes in the production and
manufacturing of the products. Also, the company need to identify the digital platforms. As
the world is highly reliable on the social media and it should have more focus on online
delivery products. The analysis of the marketing mix sys that the company need to focus in
the development of product because of huge competition in the market.

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