This assignment delves into the multifaceted business models employed by Amazon. It analyzes their strategies for successful international expansion in service markets and e-commerce. The impact of Amazon's Web assurance seal services on consumer trust and transaction intentions is explored, alongside the influence of interactivity and E-Quality on electronic word-of-mouth systems. Furthermore, the document examines Amazon's foray into cloud computing with a case study on their Globus Genomics service, highlighting its reliance on Galaxy, Globus, and AWS.