Marketing Assignment | Pizza Home Delivery Service

Added on - 28 May 2020

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Running head: MARKETING OF PIZZA HOME DELIVERY SERVICEMarketing of Pizza Home Delivery ServiceName of the studentName of the UniversityAuthor note
1MARKETING OF PIZZA HOME DELIVERY SERVICEExecutive SummaryThe primary purpose of this report is to discuss about the aims, target market, current valueand position of Pizza Home Delivery Services. It discusses about the customers perceivedvalue of the product and the current value proposition of Pizza Home Delivery Services. Italso illuminates on the marketing promotional mix of Pizza Home Delivery Services thathelps in increasing the brand awareness. The report states how the developing of the websiteand social media platforms like Face book and Twitter can help in the marketing of PizzaHome Delivery Services.
2MARKETING OF PIZZA HOME DELIVERY SERVICETable of ContentsBackground................................................................................................................................3Aim.........................................................................................................................................3Explanation about the product...............................................................................................3Target Market.........................................................................................................................3Current Value.........................................................................................................................3Position in market..................................................................................................................3Justification for proposing a better value...............................................................................4Research Methods......................................................................................................................4Target Market.........................................................................................................................4Customer value.......................................................................................................................4Value Proposition of the competitors.....................................................................................5Designing and communicating future value proposition of the service.................................5Current Value Analysis..............................................................................................................6Analysis and explanation of the customers perceived value for the product.........................6Current value proposition within the industry.......................................................................7Marketing Promotion Plan.........................................................................................................8Marketing Promotional Mix- Digital Communication and allocated budget........................8Conclusion................................................................................................................................10References:...............................................................................................................................12
3MARKETING OF PIZZA HOME DELIVERY SERVICEBackgroundAimThe aim of the assignment revolves around how to create a better value for the brandby making use of suitable marketing strategies.Explanation about the productPizza delivery refers to a service by the help of which pizza is delivered to that of thecustomer. The order is placed either by the help of telephone or by taking recourse to internetto that of the pizza chain. The customer can request about the kind and size of pizza in thepizza home delivery service (Ashley & Tuten, 2015) .Target MarketThe target market of pizza home delivery service comprises of young couples, collegestudents, children and the working population. The unique taste of the pizzas along with thatof the convenient manner of getting it at their doorstep are the major reasons why the serviceis so popular among the target market. The fast life of the modern age does not leave anindividual with sufficient amount of time at their disposal to prepare food and hence the pizzahome delivery service proves to be immensely effective for the young working population.Current ValueThe pizzas of large size are sold at a sum of AUD 13 that is inclusive of the deliveryservice and on the other hand the pizzas that are small is sold at a sum of AUD 8.Position in marketThe pizza delivery industry has kept pace with the developments taking place in thearena of technology. It rose after the 1980’s after the emergence of personal computer. Their
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