Marketing Audit on Deliveroo

Running head: MARKETING AUDIT ON DELIVEROO
Marketing Audit on Deliveroo
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Author’s Note:

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MARKETING AUDIT ON DELIVEROO
Executive Summary:
The food delivery service company, Deliveroo, is experiencing a rapid growth in and around the
world. The report will discuss in details the factors that affect the current position of the
company and its services. It also provides and analyses the blueprint of the company and its
physical evidence. Moreover, the strategic plans and its current position is discussed too when
compared to its competitors performance. The 3 different competitors and their role and threats
will be analyzed. Lastly, the future plans and strategies for the service market to develop and
grow will be mentioned.

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MARKETING AUDIT ON DELIVEROO
Table of Contents
Executive Summary:........................................................................................................................1
INTRODUCTION...........................................................................................................................3
DISCUSSION..................................................................................................................................3
Analysis of the 3Cs -....................................................................................................................3
1. Customer:......................................................................................................................4
2. Company:......................................................................................................................6
3. Competitors:..................................................................................................................7
Analysis of Service Blueprint:.....................................................................................................8
Analysis of Customer Service Strategy:....................................................................................10
Analysis of Physical Evidence:.................................................................................................11
CONCLUSION AND RECOMMENDATION............................................................................12
Conclusion:................................................................................................................................12
Recommendation:......................................................................................................................12
REFERENCE LIST.......................................................................................................................13

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MARKETING AUDIT ON DELIVEROO
INTRODUCTION
Deliveroo is a food delivery service which offers fast and reliable delivery service that
lets the customers track their orders on their phone (Christie, Ward & Helman, 2017). The
company was found in the year 2013 and operates in nearly 12 countries and over 150 cities
(Christie, Ward & Helman, 2017). Deliveroo has seen revenue growth of over 650% year on
year. The restaurants who partner with this company tend to notice a revenue increase by 30%,
this eventually helps in creating thousands of jobs in the hospitality and restaurant sector
(Christie, Ward & Helman, 2017). The mission of the company is to completely transform the
way in which the consumers eat. Moreover, the company is socially responsible and operates in
an environmentally friendly delivery fleet which involves bicycles and scooters. Deliveroo
ensures to provide food to their customers from the best and popular restaurants in the city at any
time of the day. The sole aim is to convey delicious and healthy food directly to the customers as
quickly as possible (Christie, Ward & Helman, 2017).
DISCUSSION
Analysis of the 3Cs -
The 3 C’s of the marketing strategy are as follows –
 The Customer
 The Company
 The Competitors
The tactical 3 C’s of marketing forms a strategic triangle when they come together and hence
a sustainable competitive advantage is achieved (Cavallini, 2017). No one customer has the same
needs and requirements as the other. When the company, Deliveroo, finds out these needs and