Marketing Audit Presentation

Marketing Audit Presentation

Table of content
 Introduction
 Macro environment
 Micro environment
 Internal environment
 4 P’s
 Conclusion
 References

Introduction
Marketing audit is considered as systematic and comprehensive analysis of business marketing
environment which can help to influence the people and increases the sale of organisation. For
running a business it is important to analyse the environment internal and external that states
which can affect the business.

Macro environment
 Macro Environment – This means an environment in relation external activities that arises
while operating a business is considered as macro environment. This environment consider
various factors such as political, economic, social, and technological affected the retailing
industry which are as defined:
 Political: This factor considering government stability, tax rates, government regulations and
other activities in relation to politics which may affect the business.