Marketing Audit for Oil Pulling Teeth Whitening

MARKETING AUDIT

Table of Contents
INTRODUCTION...........................................................................................................................3
Principles of marketing audit...........................................................................................................3
PESTLE analysis of Oil Pulling teeth whitening.............................................................................3
SWOT analysis of Oil Pulling teeth whitening................................................................................5
Recommendation.............................................................................................................................6
CONCLUSION:...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
In the present report, the venture which is chosen is related to the Oil Pulling Teeth
Whitening in this venture the new concept is emerged in the market regarding whitening the
teeth with the new procedure. In this the ingredient which is specially imposed is related to the
coconut oil which is useful for the body (Gilligan and Lowe, 2018). That's, the reason this
product is most popular in market. The procedure of using this product is that put a tablespoon of
oil in the mouth and then swish the oil in mouth so that it spread in all the whole areas. After
using it for 15 minutes, split the oil and then use the brush to clean the teeth. As this concept is
more popular, as it attract the customer needs through getting discharges from yellow teeth or
getting bad smell from mouth. Thus, in this report, the macro and micro impact is analysed
which helps in examining the stability of the venture in the market.
Principles of marketing audit
Marketing audit refers to the carrying the audit of the company by examining its internal
and external factors which results in affecting the smooth working of the organization. It carries
various goals, objectives and business strategies to identify the opportunity and problems which
arise and also recommending the planning to help firm to improve their performances in better
way (Garde, Davies and Landon, 2017). The principles of marketing audit are mainly related to
the macro factors, micro factors, marketing strategies, functional audit, marketing mix,
marketing planning and many more.
The main purpose of carrying out the marketing audit is that it helps the company to
review it planning and procedure which they are using to attract the customer through promoting
their products in market (Reid, Nelson and Carcello, 2019). Through this manner, it helps the
marketing team to choose better marketing strategies to gain long term advantages through this
venture.
PESTLE analysis of Oil Pulling teeth whitening
PESTLE is conducted in respect of identifying the external factor which causes impact to
the business in respect of promoting the venture externally (PEST Analysis of The Healthcare
Industry, 2020).
Political factor: