Marketing - Automobile Industry | Nissan Motors

4/3/2020
Running Head: MARKETING 0
Student name
Marketing
Report

MARKETING 1
Table of Contents
Introduction................................................................................................................................2
Segment evaluation describing the range of potential B2C and B2B customer segments........2
B2C target description................................................................................................................6
B2B target description..............................................................................................................11
Conclusion................................................................................................................................13
References................................................................................................................................13

MARKETING 2
Introduction
The automobile industry has faced changes in their business environment based on various
factors. Besides, there are many good changes in the industry that makes more business for
companies (Drive, 2017). In addition, Nishan motors have started their business in 1911 and
built their first Datsun car for only the Japanese market in the year 1914. Besides, Nissan
motors have created a good image in the whole world. It is a good way to spread business in
the global market. In the case of Australia, the company has opened in the year 1972
(Akturan & Tezcan, 2012). The company has created proper segments for car sales and
management. Besides the company has targeted fixed customers for better profit and revenue.
This report will discuss about the potential B2C and B2B customer segments. Moreover, this
report will discuss about the segments. Nissan motors have developed their business in
Australia based on the proper segments.
Segment evaluation describing the range of potential
B2C and B2B customer segments
The company has signed a contract with the Nissan Japan to manufacture for the new Nissan
LEAF, which is the first mass-market zero tailpipe emission all-electric car. It makes a huge
impact on the business of the company as well as secure jobs into the future as well (Al-
Weshah & Al-Manasrah, 2019).
The company has situated in the fourth position in the automotive group based on the
Renault-Nissan alliance. It has famous in the major world market including India, Japan,
Russia, the US, and Europe. The company has employed 192 highly skilled workers for
casting plants. The annual export value is $82.5 million. Moreover, the parts have distributed
in various countries including Thailand, Mexico, the UK, Japan, the USA, and many more.
The main aim of the company to make a positive impact on the world using its rich culture,
teamwork, diversity, and passion for innovative products in the automobile industry. The
company has created a vision to get success in their field. The company wants to enrich its
customers’ lives. The firm wants to share its profit between customers, shareholders,
employees, and dealers (Alton, 2017).

MARKETING 3
The mission of the company is to provide unique and innovative products and services. It will
deliver measurable value to all the stakeholders. The company has focused on opportunities
and sustainable growth in the global market (Bailey, 2011).
The company has focused on the few mindsets, which areas:
Cross-functional environment for managing all the business processes. Cross-cultural has
used for empathy and other benefits. Diversity is the best place for managing businesses.
A transparent business environment makes a clear and simple culture. Besides, a learning
environment has created in the company as well. The company has used its resources for
better outcomes. Nissan has focused on opportunities and competition in the market.
The company has focused on the values, which areas:
INTEGRITY
The company has shown its integrity in front of its competitors as well.
HAVE A GO
Nissan has accepted changes for managing various things including all the possible
outcomes.
COMMITMENT
Most of the possible processes in the company has used for maximum outcomes.
UNITED
The company share its objectives, generate strength through trust and transparency, and work
as a team to deliver results.
PASSION
Nissan is believing in their passion and the company shown their pride and energy in their
work.
CUSTOMER FOCUS
The company exists because of its customers; the company keeps them in mind in everything
the company do.
AGILITY