Marketing Position of Nissan: SWOT Analysis and Competitor Analysis

Marketing

INTRODUCTION
• Nissan is a multinational auto mobile manufacturer company in
Japan. Nisan sell out its cars under the brands of Nissan, Datsun and
Infinite with in house performance tuning products labelled Nismo.
• Present study based on discussing the marketing position of the
selected company with the help of SWOT analysis tool.
• Furthermore, it will also discuss about the experiences of Nissan.

SWOT ANALYSIS
Strength
 Nissan is having a good brand image in the auto
mobile industry with high global reach.
 Nissan has more than 1.5 million employees
globally.
 Company also deals with manufactures lorry and
hybrid cars.
Weaknesses
 No stronghold yet in emerging markets as
compared to other brands.
 Nisan having limited market growth due to heavy
competition in the market area.
Opportunities
 Nisan is having opportunity to develop hybrid cars
and fuel efficiency.
 Tapping into the new market across the world and
also have to build long term.
 Can expand its capital growth by joint ventures.
Threats
 Interference of government policies for auto mobile
industry.
 Challenges of competition and substitute products
such as buses, metro trains etc.
 Risk of inflation rate can lead to decline in car
sales.