Community Branding and Tesla: Leveraging Technology for Effective Marketing

Marketing
Brand and strategy
Student name
4/22/2019

Marketing 1
Community branding refers to the companies branding process, which is designed to
leverage the various community strength, raise the companies to profile among the target
audience, and increase the recognition about the particular brand and unify the community
behind a consistent brand and marketing campaign. Hence, a company applies various
creative strategies for reaching their target audience (IGI Global, 2019).
In terms of Tesla one of the well-known company which deals in electric cars and
hence by the use of the effective network and service and technologies which helps
community people to use them. However, it is proven that Tesla is not a tech sector driven.
Tesla applies the brad network effects by leveraging technology to shape great, obsessive
connected groups all around their merchandises and by doing this public grows and Tesla
branding has become exponentially more influential. All success of Tesla is tied up by the use
of equipment in its merchandises and in its advertising. Hence, by doing this Tesla has
developed with one of the most valued high-end electric car brands in current time (Kapferer,
& Bastien, 2012).
Moreover, Tesla majorly focuses over the customers’ interactions through an fetching
web platform, which covers all the info, which a potential consumer need such as the car
recital statistics and the marketplace compared with the other brands, and the car, which they
deal in. Hence, such practices help the community to make wiser decisions. Other than, this
Tesla also involves and shapes its huge worker, public by bashing out shareable content,
letting the ultimate customers share their experience and live flowing about the new creation
declarations and local proceedings (Sharma, 2016).
Hence, Tesla leverages technology aspect in innovative ways to target the community
at large and fast. By the use of technology and the experience, Tesla creates the software
layer where they distinguish the produce by integrating them into publics’ daily lives. If we
compare Tesla with the other or the traditional premium cars, Tesla software has more users
and is a more successful brand. The connection with the customers is through social
platforms whereas traditional cars outwardly communicate about its product offerings.
Moreover, Tesla also never applies major advertising campaigns, no celebrity endorsements,
shares their original content on social media and CEO, Elon Musk is the face of the brand.
Hence, this states that Tesla applies very subtle strategy for offering their products and
services. Whereas another premium car applies paid media campaign, big sponsorship and