Marketing and Business Strategy of Spatial Plc

Added on -2020-02-05

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SMALL BUSINESS ENTERPRISE
1
Executive summary
In this assignment the learner has emphasized on the process involved through the changes in
management and improving the performance of a small company spatial plc which is a computer
software company. The different proposed changes will help in changing the aims and objectives
of the company Spatial plc. The learner has also analyzed the strengths and weaknesses of the
company in order to mitigate the disadvantages of the company. This assignment will help the
learner to understand the different sources of finance that is available for small business and
helps those who want to pursue their business in the small business sector. The recommendations
will help in building an effective marketing and business strategy of Spatial; plc. The proposed
changes will help the company to become a leading company in the software sector.
2
Table of contents
Introduction:....................................................................................................................................4
Task 1...............................................................................................................................................4
1.1. Identifying the strengths and weaknesses:............................................................................4
1.2. Analysis of the business using comparative measures of performance:...............................5
Task 2...............................................................................................................................................6
2.1 Appropriate actions to overcome the identified weaknesses in the business:.......................6
2.2 Analyzing the ways in which the existing performance can be strengthened and maintained
.....................................................................................................................................................6
2.3 The new areas in which the business can be expanded:........................................................7
Task 3...............................................................................................................................................8
3.1 Producing an assessment of the existing business plans and objectives:..............................8
3.2 Revising business plans to incorporate appropriate changes:................................................8
3.3 Preparing an action plan to implement the changes:.............................................................9
Task 4.............................................................................................................................................10
4.1 Impact of the proposed changes on their business and the personnel:................................10
4.2 The way changes can be managed in the business:.............................................................10
4.3 Monitoring the improvements in the performance of the business over a given time scale:
...................................................................................................................................................11
Conclusion:....................................................................................................................................11
References:....................................................................................................................................12
Appendix:......................................................................................................................................15
3
Introduction:
There are many opportunities in the small business firms as the government has the ambition to
provide contracts to the small business. The government is considering to increase the
expenditure in the small business in order to improve the expenditure on goods and services.
The government wants that the small business to get benefit from the government spending and
provide value of money for the taxpayer. In this assignment, the learner has focused on the
process involved through the changes in management and improving the performance of a small
company spatial plc which is a computer software company. This assignment helps the learner to
understand the different sources of finance that is available for small business and helps those
who want to pursue their business in the small business sector.
Task 1
1.1. Identifying the strengths and weaknesses:
Strengths:
The strengths of the company include the excellent sales staff with the strong knowledge of
existing and old products. Spatial plc has a good communication with its customers. It also has
good internal and external communications in order to deliver good value by making the data
automate, consistent, complete and current. With the partnership with Northumbrian Water and
data management the company is able to enhance the responses of the customer who have
problems with their server networks in their properties. In addition it also has a high and good
traffic location and successful strategies of marketing. Bridge and O'Neill (2012, p.1)
commented that. the company is reputed for aspect of innovation. The company has their
innovative culture and relies on the customer loyalty. The management is strong enough to solve
the problems of the server networks. It has the resource which enables the company to deliver
and develop the software to provide to i5ts customers. The quality of the business processes
helps it to give a competitive advantage.
Weaknesses:
The company is currently struggling to meet the deadlines sa there are too much work with
relatively lower workforce. The market research data are generally out of date. There are
problems of cash flows in the company. In addition the company has poor keeping of records.
4

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