Marketing Campaign of Monster Entertainment

The document discusses the marketing campaign of Monster Entertainment, an event management and DJ/party planning company. It includes a media audit, media pitch, and creative promos/stunts. The company is looking to expand into the corporate sector and offers various services to make sure that the corporate party turns out to be successful.

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Running head: MARKETING CAMPAIGN FOR MONSTER ENTERTAINMENT
Marketing Campaign of Monster Entertainment
Name of the Student
Name of the University
Author Note

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MARKETING CAMPAIGN OF MONSTER ENTERTAINMENT
Media Audit:
Media Outlet Article name Services
Provided
Recommendations
and Opportunities
Rockstar
Entertainmen
t
Rockstar Entertainment.co.in Dealing
primarily in
school and
college
parties but
also in
weddings.
Rockstar
Entertainment can
have the
oppurtunities to
expand in the
corporate sector
with their
products
Wedding
Party
https://www.weddingparty.in/ They focus
primarily
on parties
and
weddings
Wedding party
can focus on
corporate sectors
and other sectors
DJ Zone https://DJZone.co.in A company
whose
primary
focus is
providing
DJ music in
parties but
also deals
in schools,
colleges
and other
sectors.
DJZone should
work at improving
their marketing
strategies so that
they can not only
focus on
weddings but also
focus on
improving their
services in the
corporate sectors.

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MARKETING CAMPAIGN OF MONSTER ENTERTAINMENT
Media Pitch:
Dear Mrs. Williams,
It is with utmost pleasure that we at Monster Entertainment are informing you that we
are an event management and DJ/party planning company with expertise in organizing
birthday parties, wedding parties and other informal celebrations. However, recently we have
been thinking of including corporate sectors in our target areas as well. We are aware that
you are the owner of a corporate company yourself and are aiming to organize a corporate
party for your employees. We are offering various services to you to make sure that the
corporate party turns out to be successful. We are also enclosing a list of offerings that we
usually do in informal parties to make sure that you get an idea of the types of services that
we provide:
1.Quality DJ service which varies depends on office parties or home or school parties.
2. Good quality food and refreshments as an addition which won’t be charged more than the
original price.
3. We would also like to offer drinks which would include both alcoholic and non-alcoholic
so that the customers can determine the type of drinks they would like for themselves.
It is our mission to keep in mind that your employees’ happiness means everything to
us We would like you to consider this offer and revert back to us with an answer as soon as
possible. We would be expecting an answer.
Sincerely,
Kasper K
Monster Entertainment

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MARKETING CAMPAIGN OF MONSTER ENTERTAINMENT
Creative Promos/Stunts:
Monster Entertainment has to go through various strategies to make sure that they
stay ahead of the competitors in the marketplace. As stated by Saunders (2017), one of these
strategies can be free service. Initially, they can start free service to make sure that the
customers are interested in their products. This would attract the customers to the company
and as a result they would start receiving more orders that could help them to gain an
advantageous position in the marketplace. Another way by which Monster Entertainment can
enter the corporate sector is by deciding which type of corporate areas they would want to
invest in. Depending on the corporate sector, they can produce their marketing strategies
accordingly (Henning – Thoreau 2017).
There are various other ways by which Monster Entertainment can enter the corporate
sector. Firstly, they need to understand the demands of the public in the corporate areas. This
would help them to get a clear idea of what kind of products the public would like from the
company for their parties so that they can clearly understand the needs of the products. This
would help them to distribute the products accordingly.
Some other steps that the company can follow are providing discounts on their
programmes so that the audience in the corporate sector feels interested in them. As more
customers, would get interested, the company would be able to earn more in the marketplace.
As stated by Espinosa (2015), this would lead to an advantageous position for the company in
the marketplace. The company also needs to keep a check on it’s competitors to make them.
Monster Entertainment also has to ensure that they are not promoting the same products and
services as the competitors in the market place.
Lastly, Monster Entertainment must make sure that they apply all updated marketing
strategies in their rule book to make sure that their product is original as if their product turns

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MARKETING CAMPAIGN OF MONSTER ENTERTAINMENT
out to be unoriginal, that could result in losses for the company. Monster Entertainment has
to go every step of the way to ensure their products are original and that would help them to
attract customers in the market.

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MARKETING CAMPAIGN OF MONSTER ENTERTAINMENT
Reference List:
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Hawlk, K., 2018. How to Minimize Your Marketing Budget and Still Get Results. Journal of
Financial Planning, 31(1), pp.26-27.
Hennig-Thurau, T. and Houston, M.B., 2019. Integrated Entertainment Marketing: Creating
Blockbusters and Niche Products by Combining Product, Communication, Distribution, and
Pricing Decisions. In Entertainment Science (pp. 785-820). Springer, Cham.
Morris, T. and Ballantine, P., 2015. Social Media for Writers: Marketing Strategies for
Building Your Audience and Selling Books. F+ W Media, Inc..
Saunders, R., 2017. Marketing in the Boardroom: Winning the Hearts and Minds of the
Board. Routledge.
Wachira, N.M. and Kariuki, P.K., 2018. Integrated marketing communication and
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