Marketing Challenges and Recommendations for H&M

This presentation discusses the marketing challenges faced by H&M, including political, economic, social, technological, legal, and environmental factors. It also provides recommendations to overcome these challenges, such as hiring talented individuals, understanding consumer behavior, and effective leadership. Additionally, it explores the marketing mix of H&M, including its product portfolio, retail outlets, pricing strategy, and promotional activities. The presentation references various books and journals to support its findings.