Marketing Channel Design And Integration

Running head: MARKETING CHANNEL DESIGN AND INTEGRATION
MARKETING CHANNEL DESIGN AND INTEGRATION
Name of the Student
Name of the University
Author Note

MARKETING CHANNEL DESIGN AND INTEGRATION1
Executive Summary
The report is based on the analysis of the distribution channel that has been implemented by
Koala Mattress. The new product named “cooling mattress” that has been suggested for
development and the need for the development of marketing channels have been discussed in the
report in detail. Three structures have been suggested along with the advantages and
disadvantages of that are part of their implementation as well. The most effective structure that
can be implemented by the organization for its future operations have been discussed in the
report.

MARKETING CHANNEL DESIGN AND INTEGRATION2
Table of Contents
Background of the organization.......................................................................................................3
Identification of the main distribution tasks....................................................................................3
Discussion of several alternative channel structures.......................................................................4
Conclusion.......................................................................................................................................7
References........................................................................................................................................8