Supply Chain Strategy and Processes

Supply Chain Strategy
And
Process

Covered content
• Introduction
• Distribution Channel
• Sourcing Strategy adopted by Apple
• Comparison Between Apple and Samsung
• Conclusion
• References

Introduction
Supply chain refer to the network that helps in movement of
product from supplier to ultimate consumer. It include suppliers
of raw material, producers of finished good, warehouse that store
finished or semi finished product as well as intermediaries who
finally delivers the good to user. For better understanding of this
presentation, Apple has been selected which is a multinational
technology company of America and serve product like mobile,
laptop, smartwatches, TV and so on.

Distribution Channel
Distribution channel refer to the chain of intermediaries that
passes the good or services from manufacturer to customer.
These intermediaries can be wholesaler, distributor or
retailer that directly or indirectly makes the good available
to its ultimate user. Apple being global brand has invested
on multiple distribution channel to gain global dominance
in its field and cover strong customer base.