Marketing Cigarettes

Running head: MARKETING CIGARETTES
Marketing Cigarettes
Name of the Student:
Name of the University:
Author Note:

1
MARKETING CIGARETTES
Answer 1:
Large number of bullet points in the presentation of the packaging of cigarettes without
proper elaboration have strong impact on the perception of the consumers. The main aim of the
labelling present on packets of cigarettes is to create awareness about the about the salient
features of the product. The labelling give information about the manufacturer of the cigarette
and the place of manufacturing (Acton et al. 2018). The labelling on the package give
information about the price of the product. The labeling also informs the customers about the
negative impact of smoking on the health of the consumers and that the product is not to be sold
to the minors. The labeling also provides information about the variants of the product like
‘milds’ and flavoured. Thus, from this discussion it can be pointed out from this discussion that
these features on the labelling on the cigarette packages have the following impact on the
customers:
Creation of health awareness:
The information on the cigarette packages create health awareness among the consumers.
The labels on the cigarette packets read that smoking causes cancer. Thus, it can be pointed out
that labelling discourage consumers suffering from cancer from purchasing cigarettes.
Boosts purchase decisions:
It can be pointed out that the labelling the cigarette packets inform the customers about
the product variants. For example, the labeling of the cigarette packets of premium and high-end
variants are sophisticated to adapt to the tastes of the upper class customers. Thus, it is evident
from the discussion that the labeling on the cigarette packets create positive perceptions on