Marketing | Cisco Target Market

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Marketing

Marketing
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Cisco target market
Cisco is an American multinational company headquartered in California. The company
operates in both the segments that are B2C and B2B. The target market for B2B segment is
large organizations, government, and commercial institution (Capon, 2016). The buying
process of B2B target market of Cisco is given below;
Stages of Buyer decision process
The buying decision process that the company can consider and used by customers of Cisco
includes following steps that are:
1. Problem Recognition: At this stage the customer tries to satisfy its needs by
identifying the products or services that are available in the market. Cisco customers
try to identify various software and technology that they think are suitable for their
business. This stage helps large organizations or government or commercial
institution to identify their needs (Pawlowski & Pastuszak,2017).
2. Information research: Consumers focus on collecting information from various
sources such as from friends, family. Dealers, online sites and mass media.
3. Evaluation of different Alternatives: After collecting information, next step is to
evaluate different alternatives available. Cisco customers are big market players so
they try many alternatives or big five in order to select the best option. Mainly cisco
customers evaluate different alternatives on the basis of some attributes that customer
is looking for or that can help to solve their problem (Woodside,2016).
4. Purchase Decision: This is important stage where customer decides which alternative
is better. Cisco target market is business class people their decisions affect or
influenced by many situational factors.