Marketing Mix of Coca Cola

This presentation provides an overview of the marketing mix of Coca Cola, including its products, pricing strategies, distribution channels, and promotional activities. It highlights the company's focus on customer demand, competitive pricing, global presence, and aggressive advertising campaigns. The presentation concludes with the recognition of Coca Cola as a growing company that keeps its prices low and engages in CSR activities.

Marketing
(Coca Coal)

Introduction
 Coca Cola was founded in May 1886.
 Coca Cola is the carbonated soft drink
that is produced by the Coca Cola
company.
 It is the product in beverage industry.
 The presentation outlines the products
that are included in the marketing mix
of Coca Cola.

Products in
Coca Cola
 In Australia, Coca Cola is growing at the fastest
rate.
 It includes several products. the first product is
Coca Cola classic.
 It also has Coca Cola with no sugar. It is one of
the best product of Coca Cola (Cochrane, Cai,
Yuan and Reynolds, 2009).
 Coca Cola with Stevia is the another product that
has 50% less sugar than the Coca Cola classic.

 It also has diet Coca Cola that delivers the
unique, distinct and lighter taste as compare to
the Coca Cola (Classic McKee and Stuckler, 2018).
 The entire products of Coca Cola are in the
growth staff due to increasing demand.

Prices
 Price is the amount of money a company
charge for its product or service.
 Coca Cola is the market leader. Then also,
it charges similar price that of its
competitors.
 It charges different prices for different
quantity.
 Due to the intensive competition with
Pepsi, it do not too much extend its prices.

 Coca Cola also believes in setting the prices as
per the demand of customers.
 It also believes that prices should not be too high
or too low as compare to the prices of
competitors.
 It also uses psychological pricing strategy by
reducing the high prices bottle.

Place
 Coca Cola has spent around 130 years
in market.
 It operates in around 200 countries all
across the World.
 The sizes and shapes of bottles are
predefined by the company.

 It uses several distribution channel such as
wholesalers, restaurants, super markets, petrol
stations, and automated teller machines.
 It sells its products to canning operations,
bottling, distributors, fountain retailers and some
of the fountain wholesalers.

Promotion
 Coca Cola has set the bench mark in its
branding as well as advertising.
 The promotional strategy of Coca Cola
put emphasis on the aggressive
marketing with the help of ad campaign.
 It also engages in several sponsorship
events such as BET Network, NCAA,
NBA, and FIFA world cup (Jackson and
Ahuja, 2016).

 It has also launched the TV advertisements in the
several national languages all over the world
(Singh and Sahin, 2017).
 Coca is also engaged in several CSR activities in
order to support the social and environmental
issues all over the world.

Conclusion
 In the limelight of above discussion, it
can be concluded that Coca Cola is one
of the growing company of the world.
 In spite of the market leader, it kept its
prices low.
 It also does aggressive promotion in
order to aware the customers.

References
 Cochrane, N.J., Cai, F., Yuan, Y. and Reynolds, E.C., 2009. Erosive
potential of beverages sold in Australian schools. Australian
dental journal, 54(3), pp.238-244.
 Jackson, G. and Ahuja, V., 2016. Dawn of the digital age and the
evolution of the marketing mix. Journal of Direct, Data and
Digital Marketing Practice, 17(3), pp.170-186.
 Singh, U.S. and Sahin, O., 2017. Measuring the Effectiveness of
Sales Promotion Activities on Brand Loyalty: A Study on COCA
COLA. International Journal of Social Sciences and Educational
Studies, 3(3), pp.159-173. Serôdio, P.M., McKee, M. and Stuckler,
D., 2018. Coca-Cola–a model of transparency in research
partnerships? A network analysis of Coca-Cola’s research
funding (2008–2016). Public health nutrition, 21(9), pp.1594-
1607.