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Report on Marketing Objective and Target Audience

   

Added on  2020-06-06

13 Pages3770 Words42 Views
Marketingcommunication

Table of ContentsINTRODUCTION...........................................................................................................................1Choice of organization ..............................................................................................................2Objective ....................................................................................................................................2Target Audience ........................................................................................................................2Strategy ......................................................................................................................................3Tactics ........................................................................................................................................5Evaluation of effectiveness........................................................................................................7CONCLUSION ...............................................................................................................................8REFERENCES .............................................................................................................................10

INTRODUCTIONMarketing communication make use of different channels of marketing and tools incombination (Scroggi & Gardenswart, 2014). By using channels of communication the messageis being communicated to target market. The advertisements, personal selling, direct marketingetc are some marketing communication tools. Within any organization marketing communicationis one of the largest component of communication. This tools are used mainly to achieve thebusiness goals of the company.Asia Miles is popular company of Hong Kong. This company provides airline , Hotels,dinning and banquets facilities to the travellers that are travelling across world. This report willdevelop marketing objective for this company and also the target audience that will be targetedby this company will also be analysed in this report. Further more, the push,pull and profilestrategy of communication will also be used for this company.The tools of communicationsuch as advertisements, campaign etc will also be used in this report in order to promote themarketing strategy of the company in market.1

Choice of organization Asia Miles is a popular organization in Hong Kong. In February 1999, this company waslaunched and more than six million members are there in this company. Asia miles is not just aflyer programmer but also deals with hotels, dinning, financial services and many others. It hasabout more than 300 dining outlets. It comes into the category of travels and lifestyle rewardprogrammer (Asia miles , 2017). In Asia this company aims to be the leading lifestyle rewardsprogrammer. The objective of the company is to enrich the experience of customers andproving them with facilities that is preferred by them.Objective To increase the sales of Asia miles company by 40% in coming next yearTo provide the facility of iShop and more user-friendly experiences of shopping onlineTo develop more satisfaction among customer regarding the products and servicesprovided by the company.To ensure high-level of awareness about the presence of their company across globe. Target Audience Asia miles comp-any will try to achieve the objectives of marketing that is been made by thecompany .So, in order to achieve it will make use of Segmentation, targeting and positioningtool to target particular group to increase the level of satisfactions among customers.Segmentation, targeting and positioning (STP)Segmentation - The segmentation of this company can be described from the principles ofdemographic segmentation. The customer will be targeted in the age group of 19-39 years. Theincome of customers will also be focused while targeting the audience the mid-range incomepeople will be targeted. By demographics also this company will target customers that youngpeople are more attracted towards online shopping and also the business man who do not havetime to visits the stores so these people will be targeted (Smith & Font, 2015).Targeting – The youngsters and mid range income will be targeted by the company as they aremore in number and also the young people are more attracted towards the technology andshopping experience that is been provided by this company. And this company will also targetthe people who travel a lot for their business meetings.Positioning – While positioning of this audience the business model of this company will betaken care. The customers are the targeting point of all activities of this company. The excellent2

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