Integrated Hospitality Marketing Communications

Integrated Hospitality
Marketing Communications

INTRODUCTION
The hospitality industry plays an essential function in context to create creative products
and facilities. They concentrates on accepting largely effective and appropriate mode for
endorsing it for fulfilling their goal audiences in a adequate form. This written document is based
on small resort that is named as Island Beach which is located in Florida Gulf Coast in the year
between 2009 and 2010. There are several facilities that are offered that consisted entertaining
action, dinning, bedrooms, shopping and many more (Camilleri, 2018). This resort perform host
occasion connected to marriage of individual that improves brand representation in front of
consumer at market. This document will consist information about several types of advertising
tool is accepted for accomplishing aim and purpose in predetermined timeframe. Along with this
it is also important to create included communication plan for construction efficient plan of
action, strategy and actions that assists in offering improved facilities to its target audiences in
reference to fulfil objectives.
TASK 1
P1.
There are diverse kinds of advertising tools that can be utilised for accomplishing
announcement aim in hospitality sector. Marketing channel is considered as an activity within
the product is transport from creator to its and consumer is instant and roundabout form. On the
other hand, it has been assured that it is an intermediate by which transport of commodity and
facilities is potential. In reference to Island Beach Hotel, they utilise diverse kind of tools for
offering improved facilties to its target audience. The main purpose of this hotel is making
increment in its sales enhance productivity level in upcoming time by fulfilling its customer at
market (Dewnarain, Ramkissoon and Mavondo, 2019). There are several kinds of advertising
techniques which is utilised to attention huge figure of consumer in market that is going to be
defined under:
Direct marketing channel- In this way, the manufactured goods and facilities is move from
manufacturer to its customer instantly. In this activity, there is no mediator or agent gets
concerned in reference to offer facilities in an effective way. In respect to respective hotel, they
utilise instant allocation of channels in respect to offer prepared foodstuff to its final consumer in
instant way. It is the cost efficient technique for these types of diminutive hotels and maximises
1