Marketing Communication and Budget Essay 2022

Running Head: MARKETING COMMUNICATION AND BUDGET
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MARKETING
COMMUNICATION
AND BUDGET
System04121
8/20/2019

MARKETING COMMUNICATION AND BUDGET
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This essay is a discussion about the marketing communication and the marketing budget and
how they play an imperative part for the development of the company or an organization.
Communication is an important part for any organization and it also helps in building good
relationships with the customers and it plays a crucial role in the marketing as well.
Marketing communication are the communications that are associated to the use of media in
order to communicate with the market. Marketing communication is a part of promotion and
it is also the part of marketing mix (Parente, and Strausbaugh-Hutchinson, 2014) The main
objective of the marketing communication is to spread specific number of audience to move
the behaviour of customers by notifying, persuading a and reminding. Marketing
communication aids in acquiring the new customers for the brand by building consciousness
for the brand and also encourages the trial and the Marketing budget is something that helps a
company to be more strategic like the market budget helps the company to analyse and spend
carefully and this thing is important for some of the small business owners. The marketing
budget also helps in making it more possible for the company to measure the performance
and cost from many tactics that lie under the term marketing, which includes Social media
ads, Pay per click and banner ads, Content marketing like blog posts, videos, info graphics
and podcasts, Direct mail, Targeted online display ads and Email marketing. This essay is a
brief study of the marketing communication and marketing budget and its importantance in
the organization
Communication plays an important role in the advertising, the people who advertise, practice
branding, practice direct marketing and sales promotion through stores or online marketing,
they are known as the marketing communicators. The process of communication is sender
encoding and broadcast device, all this is a part of any marketing or advertising program. The
indoctrination of a message is the additional step in the procedure of communication, which
helps in taking the imaginative idea and alters it into consideration for receiving the

MARKETING COMMUNICATION AND BUDGET
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advertisement designed from various media such as radio, magazines, television and others.
The messages travel to the spectators by numerous devices of transmission.
The third stage in the process of marketing communication happens when a medium or a
channel provides the message. The decoding happens when the message spreads one or more
receivers. The clients both hear and see the ads on television.
Marketing communication are the messages that are connected to the use of media in order to
communicate with the market. Marketing communication is a part of promotion and it is also
the part of marketing mix. The main goal of the marketing communication is to reach specific
number of audience to affect the behaviour of customers by notifying, inducement a and
repeating. Marketing communication helps in acquiring the new clienteles for the brand by
building awareness for the brand and also encourages the trial (Castronovo, and Huang,
2012).
Marketing communication aids in maintain the current customers of the brand by
strengthening their behaviour of purchasing by proving additional evidence about the
welfares of the brands. The secondary objective of marketing communication is constructing
and supporting relationships with the customers, retailers and other important stakeholders
(Kitchen, and Burgmann, 2010)
The success of marketing communication is reliant on on the mixture of various options
called the promotional mix (Mihart, 2012) these options comprise things like sales,
advertising, public relatives and promotions. The internet is also a main instrument that helps
in communicating and reaching the important audience. The part of each component in the
program of advertising communication depends on whether the company uses pull or push
strategy. The pull policy mainly focuses on the call of the consumers rather than individual
selling for the product that travels from one manufacturer to the end user. The request which