Integrated Marketing Communication Refers to int Marketing Communication'

RUNNING HEAD: Marketing Communication 0
TRAVELODGE
Marketing Communication
(Student Name)

Marketing Communication 1
Table of Contents
Part 2..........................................................................................................................................2
Introduction............................................................................................................................2
Promotional Mix.....................................................................................................................2
Promotional Mix adopted by Travelodge...............................................................................2
Channels of Marketing...........................................................................................................3
Key Message..........................................................................................................................3
Target Audience.....................................................................................................................3
AIDA......................................................................................................................................3
Method of Feedback...............................................................................................................4
Conclusion..............................................................................................................................4
References..................................................................................................................................5

Marketing Communication 2
Part 2
Introduction
Integrated marketing communication refers to integrating the brand promotion methods to
promote a particular product or brand among targeted consumers. There are certain benefits
of adopting integrated marketing communication methods such as:
Increase the awareness of the brand among the new customers. It is cost as well as
time effective.
It helps in building trust among the existing users. When the company integrate the
message as well as keep them consistent it gains the trust of the audience.
It is one of the effective ways to introduce a new product in the market which attract
maximum customers in a limited period of time
The internal campaign requires the internal team to assess which help them to share
their talent, resources as well as communicate properly that builds the internal morale
(Luxton, Reid and Mavondo, 2015).
Promotional Mix
Promotional mix is the blend of various promotional tools which are used by the business to
create, maintain, as well as increase the demand of their product or services.
Advertisement
It is defined as any paid form of non-personal presentation as well as the promotion of idea,
goods, and services by the sponsor. It is an effective tool, in which the company connected
with their customers through television, radio, newspaper, magazines and so on. It is one of
the ways of mass communication
Sales Promotion
The sales promotion covers those activities which are other than advertisement, personal
selling that stimulate the purchasing power of consumers and the effectiveness of dealer. It
mainly includes short-term as well as non-routine incentives which are offered to the dealer
as well as to the consumers such as exchange offers, exhibition, free service, seasonal
discounts, gifts and so on (Todorova, 2015).