Marketing Communication and Branding: A Reflective Report

Marketing Communication
and Branding

TABLE OF CONTENTS
MAIN BODY..................................................................................................................................3
PART 2: Reflective Report..............................................................................................................3
Gibbs reflective model for analysis experience of marketing communication and branding.....3
REFERENCES................................................................................................................................6

MAIN BODY
PART 2: Reflective Report
Gibbs reflective model for analysis experience of marketing communication and branding
As on the basis of above discussed marketing campaign plan, I can say that it increased my
knowledge to the great extent. I want to share my experience and knowledge that I gained by
studying marketing and branding subject in my foundation year with the help of Gibbs reflective
such as:
Description: I want to share my experience about marketing communication and
branding and in this context, I can say that marketing is an important subject. It is the one that
helps us out in knowing ways of promoting products, services and influencing people. By
studying this subject, I came to know about all elements of marketing that companies use for
attracting as well as retaining customers. In addition, I can say that marketing is the key of
organisational success. I learned number of things under this subject such as: communication,
management skills and branding. This subject increased number of skills such as:
communication, management, decision-making, problem solving and others (von der Heidt,
2018). I believe that communication skill is vital and required for becoming successful in
marketing and accomplishing academic goals in this marketing and branding subject. There are
number of things that happened and that increased my knowledge such as: I was asked to
participate in group tasks. I had fear of speaking in front of people but group tasks improved
relations with others and I learned number of new things.
Feelings: I want to share my feelings of my experience. On the basis of above shared
experience, I can say that group task for which I was encouraged to engage or participate made
me feel frightened as I had fear of speaking in a group. I was lacking in communication skill but
we were taught some effective ways of communicating and influencing others. This teaching
helped me out in participating in group task in an effective manner. After participating, I felt that
working in a group is better than working individually. When we work in a team then it
increased our knowledge as we learn new and different ways of performing functions. It
increases our communication and problem solving skills. team members have different
perceptions and working in a team is not an easy task but it makes us able in taking decisions and
solving problems. So, on the basis of this situation and experience, I can say that working in a
group in the foundation year was the best decision.