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Marketing Communication Case Study

   

Added on  2021-06-14

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Running head: MARKETING COMMUNICATIONMarketing CommunicationName of the StudentName of the UniversityAuthor note
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2MARKETING COMMUNICATIONSAnswer to question 11I would definitely like the management style which does not want to limit themselves and mobileservices for all the three segments of the visitors which was mentioned in the case study. Ibelieve that in this way the managers of those hotels or hotel chains would be able to make themost out of the market and can effectively gain the competitive advantage against all the Rivalcompanies. I believe that in this case the approach of the London form was not right as they werelimiting themselves to be able to provide service to only one segment of those Travelers and thatcan potentially limit their profitability and the productivity also. It is a matter of fact that whenthe management of a hotel chain or a particular Hotel is allowing Three Types of travelers forHealth Tourism that would allow them to have more visitors in their Hotel as they are willing toserve Three Types of customers who will visit their hotel and stay there while receiving medicaltreatments from the nearby hospitals1. According to the case study it is seen that the first type ofthe Travelers are the ones who wants to Getaway for relaxation and reduction of the stress leveland they wish to visit health spas for receiving aromatherapy or herbal treatments2. They justwant their stay in those hotels to be a bit relaxing and detoxifying for them so that they can get1Ormond, Meghann, and Dian Sulianti. "More than medical tourism: lessons from Indonesia andMalaysia on South–South intra-regional medical travel."Current Issues in Tourism20.1 (2017):94-110.2Uchida, Yasuo. "Medical tourism or “medical examination and treatment abroad”: Aneconomic study of the phenomenon."Current Issues and Emerging Trends in Medical Tourism.IGI Global(2015): 18-30.
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3MARKETING COMMUNICATIONSengaged in their daily routine after replenishing the tired body. The second segment of thevisitors is the ones who want to get relative surgeries and want to recover beyond the reach oftheir relatives or friends3. These types of customers generally have elective surgery is likefacelifts breast implants liposuction and many more surgeries which are not at all critical. Thesetypes of customers just want to stay out of their hometown and get the surgery is done. Thesepeople want uninterrupted service and comfort in the hotels and the management of the hotelchains are the hotels should emphasize on attracting this second type of customers as thesecustomers can generate immense profitability for those business organizations or hotels. In thiscontext is worthwhile to mention that the third type of customers for the third segment are theones who wants to get admitted to the hospital as they suffered from serious medical issues andfor example snows issues are like treatment for heart diseases cancer treatments or jointreplacements and increases it can be said that this that type of customers for the visitors are theones who suffered from serious medical issues and therefore as they will have to stay for a longperiod of time in that particular location they stay in the hotel after getting treated in the hospitalswill be longer4. It is a matter of fact that these types of customers would not be able to generatesignificant amount of profitability for the hotel organizations as their daily routine will be muchmore restricted due to the medical treatment stay received and therefore they would not be able3Noree, Thinakorn, Johanna Hanefeld, and Richard Smith. "Medical tourism in Thailand: across-sectional study."Bulletin of the World Health Organization94.1 (2016): 30.4Noree, Thinakorn, Johanna Hanefeld, and Richard Smith. "Medical tourism in Thailand: across-sectional study."Bulletin of the World Health Organization94.1 (2016): 30.
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