Marketing Communication Industry Assignment

1. As
ses
sm
en
t
Information
Welcome to your Student Assessment Workbook for BSBMKG418 Develop and Apply Knowledge of
Marketing Communication Industry.
This Student Assessment Workbook is where you will write all your responses for the knowledge questions
and simulation tasks. Please refer to the Student Assessment Guide for more information.
This assessment has the following Assessment Event:
Assessment – BSBMKG418 Version 1 – July 2017
Assessment
Workbook
BSBMKG418
Develop and Apply
Knowledge of Marketing
Communication Industry

To complete the Simulation, you will need to refer to the following resources:
Please note that your responses for both assessment events can (where appropriate) use dot point format. See
below an example of a dot point response and a full sentence response.
To Achieve Competence
To be deemed competent for this unit, you will need to meet the following requirements:
 complete all of the questions and tasks listed in the Student Assessment Workbook
 meet all the requirements listed in this Student Assessment Guide
 your responses to the questions and tasks must be relevant, accurate and specific
 submit your completed Student Assessment Workbook to your Assessor within the set timeframes
 your work must be in your own words
 where you use an external source of information, you must provide citation.
2. Pr-assessment Checklist
Your assessor will go through the assessment for this unit, BSBMKG418 Develop and Apply Knowledge of
Marketing Communication Industry. It is important that you understand this assessment before taking on the
Assessment – BSBMKG418 Version 1 – July 2017
Assessment Event – Simulation: Fusion Marketing
You will complete a number of tasks associated with researching and reporting information on the
marketing communication industry in the context of industry structure, sectors, associations, networks,
societal role, stakeholders, employment obligations and opportunities, digital trends, and issues of
concern to the industry.
This assessment centres on the Fusion Marketing case study, a professional marketing agency with a
team of professional marketing consultants helping their clients to achieve their marketing
communication goals. You will act in the capacity of a Marketing Communications Officer to support
marketing communication activities of the organisation.
Fusion Marketing Style
Guide:
Organisational Style Guide that is designed to set standards and ensure
consistency in document production. You must conform to the standards as
outlined in this document when producing your information sheets.
Template 1 (Infosheet 1): A word-processing template which you will use when creating the required
information sheet in Task 1.
Template 2 (Infosheet 2): A word-processing template which you will use when creating the required
information sheet in Task 2.
Template 3 (Infosheet 3): A word-processing template which you will use when creating the required
Dot point format Presentation Plan includes the following:
 outcomes
 needs of the audience
 context.
Full sentence
format
When you are preparing for a presentation, there are a number of tasks that must
be carried out. These are listing the outcomes that you want to achieve, followed
by the identification of the needs of your audience. When you have completed
these two tasks you then check on the room that you will be conducting the
presentation in.

questions and tasks. To confirm that you have been given this overview, we ask you to complete the
following Pr-Assessment Checklist.
You are required to carefully read each checklist item provided below and tick either ‘Y’ to confirm your
understanding or ‘N’ if you disagree. In case you disagree with an item, please provide your reason under
the ‘Comments’ column.
When you have done this, we ask you to sign this Pr-Assessment Checklist. This acknowledges that your
Trainer/Assessor has discussed all of the information with you prior to undertaking this assessment.
Assessment – BSBMKG418 Version 1 – July 2017
Pre – assessment Checklist
C
o
m
m
e
n
t
s
Y
  N I, the student, understand the purpose of the assessment.
Y
  N
I understand when and where the assessment will occur, who
will assess and in what format the assessment will be
submitted.
Y
  N I understand the methods of assessment.
Y
  N I understand what resources are required to complete this
assessment.
Y
  N I understand the performance level required for each
assessment event.
Y
  N
I understand that it must be my own work. I have been
explained and understand the serious consequences in case this
work is found plagiarised.
Y
  N I understand the process if I am deemed not yet competent.
Student Full Name Student ID Student Signature Date

3. Assessment Event – Fusion Marketing Simulation
In this assessment, you will undertake a number of tasks associated with researching critical information on
the marketing communication industry and reporting to key internal and external stakeholders of Fusion
Marketing. In this simulation, you will perform the following actions:
 research information on the industry as required
 create information sheets to regularly monitor the industry as typical work role
 establish and maintain a corporate knowledge base
 conduct a face-to-face meeting with internal and external stakeholders to share knowledge.
1. Task 1: Develop Knowledge of the Marketing Communications Industry
In this task you will identify and access sources of information on the marketing communications industry,
and then create the first information sheet that covers structure and operation of the marketing
communication industry, industry sectors, associations, networks, societal role, and key stakeholders.
2. 1.1 Identify and access sources of information on the industry
Insert your response into the table below:
3.
1.2 Identify the industry structure and client operating environment
Insert your response into the table below:
Assessment – BSBMKG418 Version 1 – July 2017
Information source Description of credibility to the market
1. Websites Credibility level of websites is now become very increasing and very important to
understand. It is beneficial and more flexible to gathered data from the different
places.
2. Newspaper Newspaper is the another way to gain information and knowledge for marketing
communication industry. In terms of Credibility level newspaper has been
decreased and facing competition from digital platforms which has been drop in
readership (Crane, Kawashima and Kawasaki, 2016).
3. Friends &
family
This is the another source of marketing communication which is very effective in
terms of promoting things. Friends & family are highly connected with the society
that will be beneficial for marketing communication industry. So in terms of that,
this source is highly credible to gain information.
4. Experts
/Mentors
Experts and mentors are experienced and knowledgeable persons within the
industry who always support with good ideas and thoughts. Its credibility level is
high in terms of making powerful strategies of marketing.
5. Business
magazines
Business magazines generally have lots of stuff which is unique and latest in
trends, So in that manner, it is extremely credible for the marketing
communication such magazines are Forbes, Bloomberg or Business week.

4. 1.3 Evaluate the organisational structure
Insert your responses here:
Assessment – BSBMKG418 Version 1 – July 2017
Participants Description
1. Government The role of government is to accelerate the industry as per the ideology, political,
administrative level. Along with that, government also prepare code of conduct,
defines ownership, prepare conditions to transfer financial, intellectual property
etc. besides, government also try to encourage foreign investment and encourage
business capabilities. Somehow, the implications of government might affect the
industry profitability.
2. Ruling
Organizations
Ruling organisation generally belongs to the third sector of society which is
different from legal government bodies. Such regulatory bodies are work for no
profits (Descubes, McNamara and Claasen, 2018). Somehow it affect the
marketing communication industry while performing or implementing the
strategic plans for business growth. Marketing communication industry should
maintained the good terms with these companies in order to seek good image in
the market.
3. ACCC ACCC stands for Australian Competition & Consumer Commission. ACCC is
responsible for economic regulations of the communications sector which includes
telecommunication and the National Broadband Network (NBN), broadcasting.
The main purpose of this institution is to promote the awareness and honesty
among the businesses and consumers. However, it is necessary for the marketing
communication industry to comply with Australian competition, fair trading to
secure business against laws and regulations.
4. Advertising
Agency
Advertising agencies role is to promote the client product or services by implying
the different unique & innovative tactics. Besides, choosing the right Ad media,
Branding, Blogs and Beyond strategic partners etc. So in such a manner these
Advertising agency will help marketing communication industry to gain more
publicity and public reactions that helpful for business growth.
5. Customers Customers are the significant player that directly affect the business profits. Fusion
marketing communication industry should always need to focus on the current

Review the structure : Traditional marketing department structure is under siege from the impact of
new technologies. In the marketing communication structure it Majorly consists some essential functions
such as vice president of marketing, Marketing Manager and Marketing director, Marketing researcher to
learn about the target customers public relationship managers, Designer and creative services etc. Vice
presidents of marketing which responsible for planning, creating the business strategies.
Current Fusion Marketing business structure consists two departments Traditional marketing director
and digital marketing director. Under traditional marketing director, public relation, offline advertising and
event management function has consists (Dileep and Mathew, 2017). On the same side, under digital
marketing director, Analytic, digital production and online advertising functions are included.
Three issues
Conflict among departments loyalty : this is the first issue that has been seen that there is
imbalance between departments. This structure might also create misunderstanding between other
employees.
Changes required by new management employees : However, Company should always attract
new or fresh talent employees for the organisation development.
Lack of control on department : this is another issue that has been seen in this traditional structure.
For that company needs to make free flow of all departments (Witten, Frank, Hall and Pal, 2016).
Recommended Structure
As per the new suggested structure of marketing communication there will be a three functional
areas strategy & Leadership, Brand Marketing, Demand Generation and Product Marketing.
Strategy & Leadership
 Forecasting
 Marketing
performance
reports
 Cross functional
go to market
 Brand Strategy
Brand Marketing
 Brand
Management
Governance
 Customer
community
Building
Demand Generation
 Lead
Management
 Sales Enablement
 Field Marketing
Product Marketing
 Personal
Segments
 Launch Update
Project
Management
 Content
Marketing
Assessment – BSBMKG418 Version 1 – July 2017

5. 1.4 Describe organisational plans
Insert your response here:
Five Core Elements of IMC
 Print Marketing : Print marketing is the core component of IMC. It is most helpful way to spread
the awareness for more personalised marketing.
 Email Marketing : Email marketing is the most helpful way to send one information to many
receivers. This tool enable to connect company with many customers to keep in touch.
 Organic Search Engine Marketing : this is tool that helps how relevant pages are to specific search
words and phrases (Watson and Hill, 2015).
 Paid Search Engines : Paid search engines is the exactly search phrase and having the adds on top.
Relationship between IMC Plan and Organisation business plan and marketing plan.
Interrelationship with all of the three plans are different. IMC plan is related to all promotional
activities. This plan is integrated with different marketing and communications. Business plan is related to
the overall business profit and growth. IMKC promote the brand communication with different
technological ways (Fill and Turnbull, 2016).
6. 1.5 Obtain information on marketing communication industry sectors
Insert your response into the table below:
7.
1
.6 Obtain information on marketing communication industry associations and
networks
Insert your response into the table below:
Assessment – BSBMKG418 Version 1 – July 2017
Sectors Description of its role within the industry
Sales Promotion Sales
Advertising Advertising is the helpful sector that promote product or services from
digital advertising. It play a most crucial role that enable to connect media
with the clients (Ward, ed., 2016).
Public Relation Public relation is the significant role player that define the significant role
within the organisation. It helps to promote, deal, convene organise,
Personal Selling Personal selling is the another sector that plays the significant role it helps to
understand the personal individual needs and wants.
Direct Marketing Direct Marketing sells product or services directly to customers. Sales are
heavily dependent on promotions, discounts.

8.
1.7 Obtain information on the societal role of the marketing communication industry
Insert your response into the table below:
9.
1
.8 Identify and access information on key stakeholders
Insert your response into the table below:
Assessment – BSBMKG418 Version 1 – July 2017
Societal Roles Description
1. Marketing
communication
Marketing communication owners make the mistake of thinking consists of
advertising, promotions and public relations. The role of marketing
communication helps to fulfil the final aims and objectives.
2. Advertising Adverting helps company to allow complete control on the content which is
related to messages. It also helps to allows creative people to write and create
3. Public relations Public relation is a most valuable element that helpful for the company to
maintained the proper balance between company and goals.
Associations and
Networks
Description
1. Australasian Writers
and Art Directors
Association
(AWARD)
Australasian writers and art directors association is regional award show
which is the most finest it is the best way to control the effective
management source that describes. This award system is non political, non
profit organisation with but a single idea that to raise creative areas.
2. Communications
Alliance
This is the form of telecommunication that alliance Microsoft and Nortel
which created by July 2006. the main purpose of this network is to market,
integrate or sell the products.
3. Digital Radio Plus This is the tool or way to transfer the information across the radio
spectrum.
4. International
Advertisers
Association
IAA represents the mass communication agencies that promote or handle
advertisements.
5. Public Relation
Institute of Australia
(PRIA)
This is the significant manner or representative that maintained the
relationship between public relations and communication professionals in
Australia.
The Communications
Council
The communication council has a number of special groups which manage
issues and develop initiatives to address emerging and challenges in the
marketing.
6. The Centre for
Corporate Public
Affairs
This also helps to control the best following results and goals (Hamelink,
2019).
Exhibition and Event
Association of Australia
(EEAA)
Exhibition and event Association has welcomed today announcement by the
minister for trade, Tourism and investment.
7. Australian
Marketing Institute
(AMI)
Australia marketing institute is the professional body for marketers the
main function of this network is to full fill the management target and
support to marketing professions (Verma, 2019).
8. Magazine Publishers
of Australia (MPA)
It is a non profit maximisation for the magazine industry.
Outdoor Media
Association (OMA)
Outdoor media association is the helps to advertise and promote the digital
billboards that helps to enhance effective performance.

10.
1
.9 Outline principles and practices of marketing communications and media
strategies
Insert your response into the table below:
11.
1
.10 Create Information Sheet 1
Create your Information Sheet 1 using the template provided – ‘Infosheet 1’ as a separate attachment.
Attach the screenshots of your cloud corporate knowledge base here:
Assessment – BSBMKG418 Version 1 – July 2017
Stakeholders Description of their role in the industry
1. Government Government plays a most crucial role that affect business directly or
indirectly manner. Besides, government imposed rules and regulations for
which company needs to be followed all such regulations and all.
2. Customers Customers are very significant that creates the need and demand for the
product. It is very significant for the company to maintained the good
relation with them to get good image in the market.
3. Competitors Competitors affect the business by creating innovation and challenges in the
market (Lerro and et.al., 2019).
4. Employees Employees are helpful to promote the company image. It also commit their
interest and skills towards the company goals and objectives. So it is very
important for fusion marketing to gain employee trust.
5. Media and news Media and news can also affect the business strategies by dynamic changes
of environment.
Principles Practice
1 . Starts from clients Marketing communication should need to understand the client needs in
order to apply the marketing strategies.
2 . Focus on Target
market
To focus on the target customers is the another effective company also need
to focus on the target market people in order to influence the working
outcomes and brings the. (Porcu, del Barrio-García and Alcántara-Pilar,
2017)
3 . Build value of
business
Build value of business is the another managing, successful market.
Company should need to upgrade the value of the business growth and
results.
4 . Keep growing
Network
Business also need to enhance the growing network or business problem to
analyse the business more challenging.
5 . Buildup the
relationship with
Communication or proper relationship between the stakeholder is very
necessary and necessary.

12. Task 2: Identify Industry Employment Obligations and Opportunities
In this task, you will identify and access sources of information on employment obligations and
opportunities in the marketing communication industry, and then create the second information sheet that
summarises this information to other stakeholders.
13.2.1 Obtain information regarding employment obligations in the industry
Insert your response into the table below:
Assessment – BSBMKG418 Version 1 – July 2017
Area Act Description of Key Provisions
Discrimination Discrimination Act 1975. Fusion communication industry required to
imply the proper act of discrimination into the
industry that helps to focus on employees and
goals. Industry required to ensure the proper
laws to secure the business environment.
privacy Privacy Act 1988 Privacy of information and data of employees
should also required to abide within the
industry to avoid legal interference.
intellectual
property
intellectual property act This act ensure patent, copyright act that
helps to protect the company asset from
hackers and thief's (Pedersen ed., 2017).
taxation Taxation 1997 As per this act government set specific results
and goals in order to pay the tax on time.
safety of self and
others
safety of self and others 2011 This act outline the implication to have safety
at workplace to ensure the employees proper
health and secure environment.
fair trading and
competition
fair trading and competition
2010
This act guide and implicate some rules and
regulations which involves that mus adopted
by fusion communication industry in order to
secure the client interest and goals (Marcella,
and Rowley, 2015).
employee and
employer
relationship
Employee and employer
relationship 2019
This act ensure that company has to abide
employment act just to protect the rights of
employees and nobody will perform negative
activity.
unsolicited
commercial text
(SMS) message
unsolicited commercial text
(SMS) message 2016
This act protect the negative content or
messages from emails, texting etc. this is
required to be safe and secure the effective
results.
broadcast
programs
broadcast programs 1992 act The aim of this act is to protect the
broadcasting policy and a statement of
regulatory policy and a statement of
regulatory policy expressing.

14.2.2 Obtain information regarding employment opportunities in the industry
Insert your response into the table below:
15.
2
.3 Create Information Sheet 2
Create your Information Sheet 2 using the template provided – ‘Infosheet 2’ as a separate attachment.
Attach the screenshots of your cloud corporate knowledge base here:
Assessment – BSBMKG418 Version 1 – July 2017
Employment Opportunity Key Duties
1. Marketing manager
 To collect customer needs and wants.
 Ensure to fulfill client demands
 Conduct market research
 Ensuring effective promotional activities
 Develop effective marketing plan
2. Digital analyst
 Track how much traffic has arrived by the clients
 Tracking to rival competitors
 Analyze the current trend and techniques
 Ensure Website performance
 Produce digital report
3. Advertising manager
 Produce advertising message or content
 Research for the key phrases
 Ensure the proper advertisement plan
 To create brand specific campaign.
 Establish proper aims and objectives (Pathak and Srivasta 2017).
4. Public relations manager
 Planning for developing or preparing PR strategies
 Managing the customer query and individual needs.
 Planning for proper publicity strategies and campaign
 To conduct new events and press conference with stakeholders
 Create sources or fundraising strategies for the company
5. Email marketing
manager
 To make effective email marketing message
 Ensure the content or message is convey the clear meaning and
understanding.
 Develop a personalization strategy.
 Review messages for duration.


16. Task 3: Identify Future Trends Within the Marketing
Communications Industry
In this task, you will identify and access sources of information on the developments for marketing
communication within digital communications technology to scope their relative impact on the industry.
Then, you will create the third information sheet that summarises this information to other stakeholders.
17.3.1 Research developments for marketing communication within digital
communications technology
Insert your response into the table below:
Assessment – BSBMKG418 Version 1 – July 2017
Area of
Communication
Digital Communications
Technology
Description of Use
Advertising Advertisement is the way to connect
company message to the customers.
This tool can adopted by the marketing
communication industry to promote the
brand image.
Content Content is the another tool to
develop better way of
communication.
This tool or technique can use this
approach for different context.
Public relations PR is the social technology PR can help to maintained the good
relation with customers for long term
growth (Olsson, 2018).
Customer data Customer data can helpful for the
company to increase clients
response.
Customer data can also be very useful to
pass the information or new services.
Market performance Market performance is helpful to
gain company image in the market.
This tool can be profitable for the
company to gain different results.
Sales and lead
management
Sales lead by digital technology is
possible by SEO tools
This tool is now very popular and
energetic to control effective management
(Park, Ok and Chae, 2016).
Commerce E-Commerce E- commerce is the online tool that
reduce the offline way of performing
deals.
Real-time marketing Real time is the tool to engage
clients or fans instantly based on
real time information.
However, Real time is the effective
technique that for example, Facebook,
twitter, snap chat etc.

18.3.2 Scope the relative impact of digital communications technology on the industry
Insert your response here:
Digital communication technology is given the positive results on the industry that helps to increase
more opportunities for the customers as well as companies. Digital technologies also a very cost effective
and generating profit maximisation for the business. However, this gain the market trend and new ways to
get the good results by client. It helps to grow market, brand recognition and profitability growth for long
term (Noe and et.al., 2017).
19.3.3 Create Information Sheet 3
Create your Information Sheet 3 using the template provided – ‘Infosheet 3’ as a separate attachment.
Attach the screenshots of your cloud corporate knowledge base here:
Assessment – BSBMKG418 Version 1 – July 2017

20. Task 4: Monitor the Industry and Share Knowledge
In this task, you will conduct formal and informal research on the current issues to the industry. Then, you
will share these updates with the two stakeholders and update the corporate knowledge base.
21.4.1 Research the current issues of concern to the industry
Print and submit your slideshow presentation separate to this Student Assessment Workbook.
Note that you can print as ‘handouts with 4 slides in one page’ rather than ‘slideshows’ to save resources.
22.4.2 Share updated knowledge with the two stakeholders
You will be observed in a 20 minutes meeting with the two stakeholders. No attachment or response required
here.
See Task 4.2 in your Student Assessment Guide.
23.4.3 Update the corporate knowledge base
In this sub task, you will continue updating the corporate knowledge base with information related to current
issues and their solutions on the marketing communication industry.
Attach the screenshots of your cloud corporate knowledge base here:
4.
T
ask Outcome Sheets
The Outcome Sheet below is for the simulation tasks that the student is required to complete. Assessors, tick
‘S’ if the student achieved a satisfactory outcome for an assessment task and ‘NYS’ if the student does not
meet these requirements. Also, you are required to write comments on the quality of this evidence under the
‘Comments’ column. For your judgement on the student’s overall performance, tick ‘Satisfactory’ if the
student achieves a satisfactory outcome for all of the tasks or ‘Not-Yet-Satisfactory’.
Assessment – BSBMKG418 Version 1 – July 2017
For Assessor Use Only

24. Assessment Event - Simulation
Assessment – BSBMKG418 Version 1 – July 2017

Assessment – BSBMKG418 Version 1 – July 2017
Assessment Event S NYS Comments
Task 1:
Develop
knowledge of the
marketing
communications
industry
Sub Task
1.1
Sub Task
1.2
Sub Task
1.3
Sub Task
1.4
Sub Task
1.5
Sub Task
1.6
Sub Task
1.7
Sub Task
1.8
Sub Task
1.9
Sub Task
1.10
Task 2:
Identify industry
employment
obligations and
opportunities
Sub Task
2.1
Sub Task
2.2
Sub Task
2.3
Task 3:
Identify future
trends within the
marketing
communications
industry
Sub Task
3.1
Sub Task
3.2
Sub Task
3.3
Task 4:
Update industry
knowledge
Sub Task
4.1
Sub Task
4.2
Sub Task
4.3
N
o

25. Assessment Outcome Sheet
Assessment – BSBMKG418 Version 1 – July 2017

Assessment – BSBMKG418 Version 1 – July 2017
Course Code Course Title
Unit Code BSBMKG418 Unit Title
De
vel
op
an
d
Ap
ply
Kn
owl
ed
ge
of
Ma
rke
tin
g
Co
m
mu
nic
ati
on
Ind
ust
ry
Assessmen
t Outcome
Assessor,
please tick
and date the
student’s
final outcome
of this
assessment:
Initial
Submission
Date Re-
submission 1
Date Re-
submission 2
Date
C NYC ___/___/
____ C NYC ___/___/
____ C NYC ___/___/
____

Assessor’s Feedback
Assessor, please provide your comments on the student’s final outcome of this assessment:
Assessment – BSBMKG418 Version 1 – July 2017
Assessor Full
Name
Signatu
re
Date
Receipt of
Student’s
Assessmen
t
Assessor, you
must provide
the
completed
copy of this
receipt to the
student as an
evidence of
submission of
their
assessment to
you.
Student ID Family Name First Name
Course Code Course Title
Unit Code BSBMKG418 Unit Title
Develop
and
Apply
Knowled
ge of
Marketin
g
Commun
ication
Industry
Due Date __/__/___ Date
Received __/__/___
Extension
Approve
d
Y  N 
Date
Approve
d
__/__/___
Initial Submission  Re-submission 1  Re-submission 2  Assessor’s
Signature

5. Student Feedback Form
Dear Student,
We are keen to improve our products and services, and assessment tools are a key part of this. Therefore, we
would welcome your feedback on the assessment. If you could take a few minutes to complete the form
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Assessment – BSBMKG418 Version 1 – July 2017
Yes No Questions
Y   N Did the assessment cover the training you received for this unit?
Y   N Were the tasks in Assessment Event based on realistic activities that you would expect to
be doing in a workplace?
Y   N Did you understand the assessment instructions?
Y   N Were the tasks easy to understand?
Y   N Did the Assessor set up and run the simulation professionally?
Y   N Was the Assessor’s decision fair?
Y   N Was the Assessor’s feedback specific?
Y   N Was the Assessor’s feedback comprehensive?
Y   N Was the Assessor’s feedback constructive?
Y   N Was the Assessor’s feedback timely?
Y   N Were you satisfied with your effort in this assessment?
What would you change about this assessment?
What could the Assessor have done differently to improve the
assessment process and/or assessment feedback?
Overall, what was the most significant challenge of this
assessment?
Overall, what did you like the most about this assessment?
Do you have any other comments?

6. APPENDICES:
7. ADDITIONAL DOCUMENTS:
The following is the list of documents used in an assessment:
1. Style Guide
2. Infosheet 1
3. Infosheet 2
4. Infosheet 3
8. Style Guide – Provided as a separate document
9. Infosheet 1 – Provided as a separate document
10. Infosheet 2 – Provided as a separate document
11. Infosheet 3 – Provided as a separate document
Assessment – BSBMKG418 Version 1 – July 2017

12. REFERENCES
Books and Journals
Crane, D., Kawashima, N. and Kawasaki, K. I., 2016. Identifying a Policy Hierarchy Communication
Policy, Media Industries, and Globalization. In Global culture (pp. 88-100). Routledge.
Descubes, I., McNamara, T. and Claasen, C., 2018. E-Marketing communications of trophy hunting
providers in Namibia: evidence of ethics and fairness in an apparently unethical and unfair
industry?. Current Issues in Tourism, 21(12), pp.1349-1354.
Dileep, M. R. and Mathew, V., 2017. Marketing of Tourism Industry: Enhancing Services through
Marketing Mix Elements. In Strategic Marketing Management and Tactics in the Service Industry (pp.
304-329). IGI Global.
Fill, C. and Turnbull, S. L., 2016. Marketing communications: brands, experiences and participation.
Pearson.
Hamelink, C. J., 2019. The politics of global communication. Global Communication: A Multicultural
Perspective, p.72.
Lerro, M. and et.al., 2019. Cause Related Marketing among Millennial Consumers: The Role of Trust and
Loyalty in the Food Industry. Sustainability, 11(2), p.535.
Marcella, M. and Rowley, S., 2015. An exploration of the extent to which project management tools and
techniques can be applied across creative industries through a study of their application in the fashion
industry in the North East of Scotland. International Journal of Project Management, 33(4), pp.735-
746.
Noe, R. A. and et.al., 2017. Human resource management: Gaining a competitive advantage. New York,
NY: McGraw-Hill Education.
Olsson, L., 2018. The One-or Two-Way Route?: A quantitative study on the effects of one-way and two-
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Assessment – BSBMKG418 Version 1 – July 2017