Marketing Communication Industry

MARKETING
COMMUNICATION
INDUSTRY

MARKETING COMMUNICATION
INDUSTRY
 Digital technologies and burgeoning online
presence of audience has transformed
marketing communication industry.
 PQ Media , an international media
research company whose study reflects
that content marketing is on its trajectory
to form a whooping
US$313 billion industry by the year
2019.
 SEEK Employment Trends reflects that
the opportunities in field of Marketing and
Communications has increased
continuously by 2% every year
(Kingsnorth 2019).

CURRENT CONCERNS OF
MARKETING INDUSTRY
• Due to increasing number of
platforms to market, it has
generated traffic and various
leads becomes challenging for
the marketers.
• High quality creative content to
draw customers attention
becomes a sole purpose (Hunt
2018).
• HubSpot Research has found
that
” over 53% of the consumer
s wanted to watch more of v
ideos , while only 14% want
ed to read more of blog post
s
”.

• Providing return on investment
becomes a potent challenge for
the market industry.
• Each particular marketing
campaign, each piece of content
like video or blogpost require
huge amount of time, resources
and skills to create one. To
ascertain a return on such
campaign is difficult (Day 2018).
• Tracking ROI on each marketing
activity becomes a tough task.