Marketing Communication

Running Head: Marketing Communication
Marketing Communication
Name of the Student:
Name of the University:
Author’s Note

1MARKETING COMMUNICATION
Chosen Company- Nike
Reason for Communication
Marketing communication can be defined as the procedure that includes the process of
advertising, event management, sales promotion, publicity and public relation, interactive
marketing and direct marketing (Harmeling et al, 2017). These tools are collectively known as
marketing communication. The reason of communication in an organization or between two
clients can be the purpose to control the organizational behavior in various forms. These must
fulfill with the policies that is formulated in the organization and the ability to perform the job
efficiently and effectively. Hence, the reason for communication helps to maintain control in
functioning of management. The target audience for Nike is the age group between 15-40. The
company offers to both men and women athletes and focus on the teen section as well.
View of Communication and Its Impact
The process of communication should be viewed in a crucial manner as communication
can be negotiated and to ensure that it achieves its goals. Its presence is important in business
because it will help the organization to foster a healthy working environment not only between
two staffs but also between the authority and subordinate members, which as a result improves
the efficiency and morale (Barker 2013).
The impact that is created by the business on the opinion of communication is that, it can
build a strong relationship with the customer and answer to the queries in all possible manner. It
is very crucial to negotiate so that the goals of the organization can be achieved. On the other
hand, it is impactful because it facilitates the power of understand the viewpoint and mindset of
other people.

2MARKETING COMMUNICATION
Stakeholder Analysis
The research purpose of Nike is to focus on the effective form of communication that can
be strategically used in the business and facilitate a good working environment. Nike emphasizes
to build up the inspiration and the innovation to every athlete. In the prospect of stakeholder
analysis it is important to analyze the technique for the stakeholder identification and its needs. It
understands the primary and secondary factors who vest an interest with the issue. The elements
of stakeholder analysis can be classified as local, regional and national based on their role, desire
to participate and its relative power in the market (Missonier and Loufrani 2014). The most
important stakeholder of the company is the internal stakeholders that are its shareholder. The
agents of the shareholder are the executive and managers. It expects a strong return on
investment in relation with the competitors present in the industry.
Legal, Regulatory, Ethical and Industry Standards
As a global market Nike is subjected to numerous laws and regulation. All the employees
are expected to maintain the laws in ethical behavior and the industry standards. The laws are
applicable with the type of job they undertake and the rules should be maintained by all the
levels of the management people. As per the responsibility of the candidate in an organization he
or she should learn the rules, regulation and the factors that will affect the company in a
systematic manner (Locke, Rissing and Pal 2013). After the training sessions that is delivered to
the employee it should seek to keep up to the legal development. It is fair on the part to be
consult with the prometric department of legal action if they have a doubt regarding the
interpretation of laws.