Assigment on NIKE Online Websites
Added on 2021-07-09
7 Pages2808 Words40 Views
Nike is a very popular supplier of shoes and sportswear. NIKE, Inc. was installed in 1968 belowOregon state laws. The product can be found everywhere, examples of targeted areas are:USA, Europe, Asia Pacific and America.Our main business function is to design, develop and market and market sportsshoes, clothing, equipment, accessories and services. NIKE is the best-selling sports shoe toosportswear in the world. We sell our products in store accounts, through stores that are also sold by NIKE online websites (which we call our “Customer-oriented” services) and a mixture of autonomydistributors and licensors, in almost every country around the world. Almost all of our products are available made by private contractors. Almost all footwear and clothing products are manufactured without United States, while machinery products are manufactured both in the United States and in other countries.The business has gained a prominent position in the marketplace for these areas due to its design and appeal.design, product quality production and clever marketing strategies.2.0 Situation AnalysisThe NIKE marketing scenario represents amazing opportunities. It also contains some challenges thatthe firm believes it can meet successfully. They are well-returned products, and marketing will be key in belt and product development and customer base growth. Nike built some amazing power while looking forward to new opportunities. Its dedicated founders, a growing number ofhonest customers, and good financial management puts the company in a good position to grow.However, building strong relationships with buyers, sellers, and suppliers should help prevent competitors.2.1 Market SummaryNIKE is a consumer products company, associated with the popularity of various sports activities andfitness as well changing construction styles affects the demand for our products. Therefore, we mustrespond to trends and changes inconsumer preferences by adjusting the mix of existing products, creating new products, styles andcategories, influencing the popularity of sports and fitness through a wide range of marketing.NIKE has a good knowledge of the market. This information helps to better understand who is being offered, what their specific needs are, and how Nike can better communicate with them.NIKE product performance based on our local internal organization. Each NIKE Brand geography is functional mainly in the same industry: the manufacture, development, marketing and sale of sports shoes, clothing,equipment, accessories, and services. Our reported performance components for NIKE Brand are: North America, Western Europe, Central and Eastern Europe, Greater China, Japan, and Emerging Market. Our NIKE Brand Direct on consumer performance is managed within each component of thefacility.
Target MarketRecreationalFitnessAthletesSportsStudents,2.1.1 Market DemographicsProfile for the typical NIKE customer consists of the following geographic, demographic, andbehavior factors.GeographicsNike's world market has major markets around the world. Until 2009 the Nike sitemarkets included the United States, Asia-Pacific, the United States and an area covering Europe, the Middle East and Africa. Nike, however, has announced its plan to restructure its global business to bring goods closer markets and consumers as well as reducing management volatility. Following the program Nike then decided to develop its market share in North America, Western Europe, Eastern /Central Europe, Greater China, Japan and Emerging Markets.DemographicsMale •Running• Training• Basketball• Nike Sportswear• Soccer• Action Sports• Football• Golf• Jordan• Lacrosse•Outdoor• Baseball• Tennis• Track & FieldFemale•Running• Training• Basketball• Nike Sportswear• Walking• Soccer• Action Sports• Golf• Outdoor• Softball•Tennis• Track & Field• VolleyballYouth•Pre School• Infant/Toddler• Kids•Age:From 13-46 years (80%)Education:64% have an undergraduate degreeIncome:Median personal income around $50,000
Behavior Factors:Users spend money on typically sports equipment .Users have active lifestyle, Users enjoy fitness activities fora healthy life and recreation.2.1.2 Market NeedsAs nike is a customer friendly company it gives most empasis on customer needs and choice. The company seeks to fulfil the following benefits that are important to it’s customers:Quality product: the customer work hard for their money and innterested to spend their money only for quality product that have high working period.Well-Thought-Out Desigs: NIKE have industry exprencece and personal dedication to produce best designedproducts.Customer service: To build a sustainable business the most considerable factor is good customer service. Itrefers after sales service and loyality building program.2.1.3 Market TrendsWe believe Nike will be able to maintain its strong performance at a growth rate in 2014.basketball and football sectors associated with healthy growth in North America, emerging markets, and Central and eastern Europe well articulate the company's vision. We expect Nike to increase its prices on the future, which will have a positive impact on its achievement. Extreme collections in China indicate a near-term threat, and tackling this problem faster than expected could help the company exceed expectations in the Nike marketThe U.S. It snatched both “split toes” and “unsupported” shoe designs. After looking at some Nike-sponsored one’s barefoot athletes, Nike introduced the free Nike shoe with a split, very flexible thirdof the three different levels of support fall between shoes and shoes that are very supportive. Free product by described by Nike as a “barefoot ride,” but a thick tent separates it from the truth ground” shoes barefoot and has actually helped make this product more popular among non-runners; therefore, the brand is usually excluded when measuring the sale of a portion of a less functional shoe. Nike too introduced another lightweight running shoe, the Flyknit brand. These are not for sale as bare feet the product but instead is classified as "perfect fit," in response to the consumer's long-standing consumer desire for shoes they are lightweight and do not look like socks. Flyknit shoes are part of Nike's most popular running shoe weight and made of expandable material with the comfort of a sock.
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