This assignment discusses a marketing communication plan for Metro Bank's launch of two new branches in Greenwich and Bromley cities. The target audience is customers in these areas, who are initially apprehensive due to better investment options from surrounding local banks. The bank aims to build trust with its good reputation and hassle-free account opening procedures. A promotional mix theory is explained, including advertising through print and social media, public relations, personal selling, and sales promotion. The chosen promotional channel is social media, which allows connecting with a large audience worldwide. The key communication message is about informing customers about the opening of new branches and exclusive features such as first-come-first-served account openings with minimal deposit.
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