Marketing Communication for Tsuno Company

Running head: MARKETING COMMUNICATION
Marketing Communication
Name of the Student
Name of the University
Author Note

1MARKETING COMMUNICATION
Table of Contents
Budget........................................................................................................................................3
Message strategy........................................................................................................................3
Key messages.........................................................................................................................3
Source.....................................................................................................................................4
Advertising objectives............................................................................................................4
Target audience......................................................................................................................5
Product description.................................................................................................................5
Major selling idea...................................................................................................................6
Advertising appeal.................................................................................................................7
Advertisement execution........................................................................................................7
Supportive information..........................................................................................................8
Advertising creative...............................................................................................................8
Advertising script...............................................................................................................8
Outdoor advertising concept..............................................................................................9
Media plan..................................................................................................................................9
Medium..................................................................................................................................9
Media mix and vehicles.......................................................................................................10
Coverage..............................................................................................................................10
Reach and frequency............................................................................................................11
Scheduling............................................................................................................................11
Evaluation................................................................................................................................11

2MARKETING COMMUNICATION
Conclusion................................................................................................................................12
Reference List..........................................................................................................................13
Appendices...............................................................................................................................15
Appendix 1: Budget.............................................................................................................15
Appendix 2: Media schedule budget....................................................................................18

3MARKETING COMMUNICATION
Budget
Summary Statement
Sources of Capital
Owners' and Other Investments
$
100,000
Bank Loans 400,000
Other Loans -
Total Source of Funds
$
500,000
Startup Expenses
Bldgs / Real Estate
$
175,000
Leasehold Improvements 25,000
Capital Equipment 205,000
Location / Admin Expenses 15,000
Opening Inventory -
Advertising / Promo Expenses 11,000
Other Expenses -
Total Startup Expenses
$
431,000
Message strategy
Key messages
The company will be spreading messages regarding the safety of the women in using
the product so that it can help in maintaining their hygiene. It will help in increasing the reach
of the products in the market so that more number of customers can be attracted towards the
product. This will also result in increasing the sale of the product in the market. The
advertisement will also provide information regarding the price at which the product is being
offered in the market so that it can help in increasing the level of competitive advantage
regarding the product over the rivals that are present (Moriarty et al. 2014).