Principles of Social Media Advertising and Promotion

PRINCIPLES
OF SOCIAL
MEDIA

Table of content
◦Introduction
◦Advertising campaign
◦Specific social media platforms and tools
◦Online methods compared to traditional marketing methods
◦The resource needed in the budget of Campaign

Introduction
◦The term advertising campaign is
defined as a tool of marketing that is
used to enhance the level of awareness
and interest of the customers.
◦The report will outline an advertising
campaign in the form of well-
structured presentations.

Advertising campaign
◦The term advertising campaign is
defined as group of advertisement
which conveys the message so that
business objectives will be
accomplished.
◦Such campaigns make the brand look
more visible in the market and
campaigns are responsible for
convincing the customers to buy their
products or services.