Marketing Communication for Tsuno Company's Super Tampons

Running head: MARKETING COMMUNICATION
Marketing Communication
Name of the Student
Name of the University
Author note

1MARKETING COMMUNICATION
Executive Summary
The report has helped in the entire marketing analysis of Tsuno Company and the product
which have been chosen from the company is Super Tampons. The promotional campaign
has been performed with the help of the different kinds of analysis on the situational macron
and micro environment. Furthermore, the different kinds of analysis have been done which
helps in analysis of the sales and communication objectives of Tsuno company effectively.
Lastly, the marketing mix have been conducted which helped in gaining more knowledge on
the different kinds of activities which are essential in nature.

2MARKETING COMMUNICATION
Table of Contents
Introduction................................................................................................................................2
Overview of Tsuno Company....................................................................................................2
Situation Analysis......................................................................................................................2
Marketing Mix Analysis........................................................................................................2
Internal Factors.......................................................................................................................4
Staffing and Resource Issues.............................................................................................4
Assessment of External Agencies..........................................................................................5
External Factors.....................................................................................................................5
Customer Analysis.............................................................................................................5
Competitor Analysis...........................................................................................................6
Environmental Analysis.....................................................................................................6
SWOT Analysis.....................................................................................................................7
Targeting Marketing...................................................................................................................8
Market Segmentation.............................................................................................................8
Target Market.........................................................................................................................9
Target Audience.....................................................................................................................9
Positioning Statement.............................................................................................................9
Objectives...................................................................................................................................9
Marketing Objectives.............................................................................................................9
Communication Objectives....................................................................................................9
Sales Objectives...................................................................................................................10
References................................................................................................................................11

3MARKETING COMMUNICATION
Introduction
The report helps in analysis of the promotional plan of a product which is being sold
by the Tsuno Company based in Australia. The situation analysis along with both internal and
external factors are required to be analysed effectively which will help in managing the
different kinds of activities in an appropriate manner.
The product which is being promoted in Tsuno company is Super Tampons and the
duration of the plan of promotional campaign is around twelve months. The geographic scope
of Tsuno Company is Burrawang, New South Wales as this will help the company in
providing the different kinds of education on menstrual processes. This is one of the
promotional opportunity for Tsuno in attracting more customers towards their brand and this
will be effective as well.
Overview of Tsuno Company
Tsuno Company sells different kinds of disposable along with sustainable kind of
bamboo fibre sanitary pads along with organic cotton tampons. Tsuno Company is one of the
social enterprises in which more than 50% profits are being donated to the charities focusing
on empowering the women and providing with support for education and menstrual support
as well.
Situation Analysis
Marketing Mix Analysis
Product is one of the elements of marketing mix of Tsuno Company in which the
products which are being sold by the company are different sanitary napkins along with
tampons which are made of bamboo fibres. New product innovation can be implemented in
which there will be scented tampons which are extra-large and thicker in nature (Baker and
Saren 2016).
Price is the second element of Tsuno Company in which it has been mentioned that in
order to compete with the other competitors in the market, Tsuno tried to expand their range
of products to widest horizon. There can be different combo packs such as one pack of
tampons and pad will be offered to customers at an affordable rate.
Baker and Saren(2017) has commented that there are numerous researches in which
this has been seen that pricing is the effective instrument through which the customers will be
attracted towards the respective product. (Cascio et al. (2018) has commented that developing