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Marketing Communication Doc

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Added on  2020-10-04

Marketing Communication Doc

   Added on 2020-10-04

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MARKETINGCOMMUNICATION
Marketing Communication Doc_1
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3A. Analyses of the organisations range of products and specific product and also profiling oftarget market...........................................................................................................................3B. Strategic marketing communication plan........................................................................11CONCLUSION..............................................................................................................................17REFRENCE...................................................................................................................................18
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INTRODUCTIONMarketing communication is a complex and fundamental part of a company’s efforts.They are those methods which are used by the company to convey the promotional messagesabout the products and services. The main motive of this is to maximise the volume of sales withthe help of persuasive, informative and favourable messages. Organisation undertaken in thisreport is Mercedes which deals in automotive industry (Luxton, Reid and Mavondo,2015). It serves products and services like auto mobiles, luxury vehicles, financial services, automobile repair, etc. This report will analyse the range of products and services and profiling thetarget market. It will make critical analyses to evaluate the characteristics, features andeffectiveness of the marketing communication tool. It will further devise a strategic marketingcommunication plan to market the product in the UK. This will further evaluate the elements ofcommunication process within the global context. MAIN BODYA. Analyses of the organisations range of products and specific product and also profiling oftarget market.Company overviewOrganisation undertaken in this report is Mercedes which was founded in 1926 inGermany. The brand is famous for its luxury vehicles, cars, buses, etc. and is one of the biggestvehicle selling company of premium brand. From its initial stage of production, the company ishighly focussed towards reputation of its quality and durability. Its S class products is consideredto be of special class for flagship models which provides luxury in its operations, functioning,quality and durability (Parente and Strausbaugh-Hutchinson, 2014). The upright radiatorgrille topped by the unmistakeable star herald in the new dawn. Marketing communicationMarketing communication is a set of methodologies and tactics which are to be adoptedby the company to the relevant messages in an appropriate and suitable way to their current andprospective customers about the offerings of products and services. This strategy is used by thecompany or individuals so that they can reach to the target market effectively and efficiently.Communication plays a very crucial role in a company. Therefore, Mercedes will understand thevalue of communication from the business context.
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Communication makes people aware about the new products and services ormodifications in the products which are offered by the company. It plays a great role even inevery day operational issues by clarifying doubts and making the efforts of the people. It isextremely crucial in developing any relationship. Marketing communication is the manner in which a Mercedes exercises various methodsin which their products, services and brands are presented and considered to the audiencethrough contrary forms of media either offline or online (Bacile and Swilley, 2014). Itmodifies marketers to communicate, influence, motivate and remind the customers of theirproducts or services through different forms of media. It is an important aspect to business today.Companies in present business world uses various forms of marketing communication tobe able to get across to their audience and develop their own reputation. It represents thevocalization of a brand and is a form in which a company can make over a dialogue withconsumers. This is essential because building a relationship or an understanding with a businessor company assist consumers to understand more about what they want to buy or what they canbuy. This helps in promoting customers to become more interested to a products or services ofMercedes. It offers a range of products such as luxury vehicle, buses, coaches, truck and internalcombustion engines and along with it offer services which involves Financial services and automobile repairs. By providing range of services they are able to satisfy customers needs andwants. Mercedes deals with a range of product and one of it's product is Mercedes-Benz it is aseries of full sized luxury flagship vehicle. Earlier it was known as Sonderklasse and wasofficially introduced in the year 1972 and is been in the market ever since (Blakeman, 2018).It has targeted audience belonging to upper rich business class who will purchase the product asan status symbol. The Mercedes Benz wide range of products namely, V class, CLA coupe, CLSthird generation, G class, S class, GLE SUV, B class, etc. In this, the Mercedes Benz S, etc. TheS class has a unique features which comprises of high speed, sun roof, safety assistant, design,class, style, comfortable, ensure higher status, etc. Marketing communication toolThey are referred to various marketing tools whichare used to promote the S Classproduct of Mercedes. A marketing personnel has a variety of tools for generating awareness and
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