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The Performance of International Organizations

   

Added on  2020-10-23

12 Pages3573 Words298 Views
INTERNATIONALORGANISATIONPERFORMANCE
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Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1An overview of the industry........................................................................................................1Competitor analysis.....................................................................................................................2PESTLE analysis.........................................................................................................................3VRIO Analysis of Mercedes.......................................................................................................5Redefining business goals...........................................................................................................5Identifying potential areas for improvement...............................................................................6Range of perspective and recommendation for the future improvement....................................7Implementation of plan...............................................................................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
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INTRODUCTIONPerformance of organisation comprise the actual output of the industry as measuredagainst its desired objectives. In international context, organisational performance includesanalysing performance of the industry in the international market. There are three primaryperformance of an industry that are require to be analyse; market performance, financialperformance, shareholder value performance. The present study of 'International organisationalperformance' aims to evaluate the performance of Mercedes, a German international auto-makerbrand and a division of Daimler AG. Mercedes-Benz was found by Karl Benz and GottliebDaimler on 28th June 1926.The report will undertake an investigation of Mercedes and will assess its organisationalperformance through using appropriate methods of analysis. It will also identify potential areasfor improvement. Mainly the report demonstrates a critical understanding of the organisation'sperformance from a range of perspective and will make some recommendation for the futureimprovement with implementation plan. MAIN BODYAn overview of the industryMercedes is a well-known and luxurious brand in the automotive world. The industryranked among the top global premium car brand. The industry was founded by Karl Benz onJune 28th 1926. it is multinational division of German manufacturer Daimler AG and the brandoffers luxurious auto-mobiles, trucks, buses and coaches. Mercedes-Benz is headquartered inStuttgart, Baden-Wurttemberg, Germany (Croom and et. al., 2018). The company operatesworldwide with 1,67,921 employees. They also have their own website that is connected to theconsumers worldwide www.mercedes-benz.com. In 2018, the brand was the biggest sellingpremium vehicle brand across the world having sold around 2.31 million passenger cars. The slogan for the brand worldwide is “the best or nothing”. The Mercedes-Benz brandconjures up images of monitoring luxury, quality and performance. They are known forproducing most stylish and high-performance cars in the world. The internationalisation is on thetop in the industry from the very beginning. As Mercedes are premium luxury car, they arerequiring to understand the market before enter into the new market that support and for smoothorganisational performance.1
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