This presentation by Desklib covers various aspects of marketing communication, including the target audience, marketing communication plan objectives, creative strategy, media mix plan, and more. The presentation uses Nike as an example to explain the concepts in detail.

This document contains a wealth of information on marketing communications and how to present assessed presentations effectively. It provides a great overview for students who need to improve their skills in this

Marketing Communications Assessed Presentations | Desklib

Marketing Communications Assessed Presentations

This presentation outlines a marketing campaign proposal for Tesco, including a brand audit, cause campaign proposal, media mix plan, market analysis, and campaign management proposals. The proposal aims to widen the market and attract more customers, while fulfilling the social cause and promoting belief-led buying. The presentation also includes reference links to essential research sources on brand and cause.

Hartpury University and Hartpury College

Marketing

Marketing Campaign Proposal for Tesco

This presentation discusses the marketing communication strategies used by Marks and Spencer to increase sales and build relationships with customers. It covers the target audience, smart objectives, creative strategy, marketing communication mix, media mix plan, campaign management proposals, and KPI analysis.

University of Craiova

Marketing Communication Presentation for Marks and Spencer

This report discusses the marketing communications plan for Ben and Jerry's, including cause marketing, target audience, media mix channels, and budget plan. The proposed cause campaign of donating 20% sales to NGOs working for disabled children is a great initiative and can help the company achieve its objectives while also making a positive impact on society. The use of direct marketing and social media as marketing communication mix tools can help the company effectively reach its target audience and increase sales.

Business Development

Professional Development

Marketing Communications Plan for Ben and Jerry's

This report discusses the marketing communication plan for Marks and Spencer's new campaign for millennials. It covers research and development, target audience analysis, creative strategy, marketing mix proposal, media planning, production planning, budget planning, and evaluation proposal.

Marketing Communication Report for Marks and Spencer

This report includes a communication plan to do cause marketing with the new initiative of Costa Coffee's bamboo straw. It covers internal and external audit, target audience, creative strategy, marketing communications mix tool, media mix channels, and campaign management proposal.

Marketing Communication Plan for Costa Coffee's Bamboo Straw Initiative

This report analyzes the strategic marketing management strategies of Nike Company with the help of case study. It highlights the market segmentation strategy of Nike for its sports shoes brand and the key marketing strategies implemented by the company to increase awareness and market share. It also includes a competitive analysis of the global market.

Marketing Communications Assessed Presentations

End of preview

Marketing Campaign Proposal for Tesco

Marketing Communication Presentation for Marks and Spencer

Marketing Communications Plan for Ben and Jerry's

Marketing Communication Report for Marks and Spencer

Marketing Communication Plan for Costa Coffee's Bamboo Straw Initiative

Strategic Marketing Management of Nike: Market Segmentation and Key Marketing Strategies

Marketing Communications Assessed Presentations

End of preview

Marketing Campaign Proposal for Tescolg...

Marketing Communication Presentation for Marks and Spencerlg...

Marketing Communications Plan for Ben and Jerry'slg...

Marketing Communication Report for Marks and Spencerlg...

Marketing Communication Plan for Costa Coffee's Bamboo Straw Initiativelg...

Strategic Marketing Management of Nike: Market Segmentation and Key Marketing Strategieslg...

Marketing Campaign Proposal for Tesco

Marketing Communication Presentation for Marks and Spencer

Marketing Communications Plan for Ben and Jerry's

Marketing Communication Report for Marks and Spencer

Marketing Communication Plan for Costa Coffee's Bamboo Straw Initiative

Strategic Marketing Management of Nike: Market Segmentation and Key Marketing Strategies