Marketing Communication Presentation for Marks and Spencer

C
MARKETING
COMMUNICATION

INTRODUCTION
Marketing communication is the message and
media which is used by the marketers to
communicate with the target markets. This
basically helps in moving products and
services, ideas from manufacturer to the end
users and build goods relationships with the
customers.

Cause marketing campaign pitch
For this marketing campaign pitch is “Sell it
to us” and Marks and Spencer is operating
in various product range and also offering
various offers to the customer in order to
add the value to the customer as this is the
customer centric company which made and
sell their products as per the needs of the
target market.

Brand Audit
For this, Marks and Spencer is focusing for
building the core value of company which
includes the trust, quality products and its
services. The vision of the company is to be
the standard against which the other are
measured. The mission of an organisation is to
make the aspirational quality accessible to all
values.