This presentation by Desklib discusses the target market and market segmentation of the relaunched product by Coca-Cola. Also, the description regarding the projected success of the product on the basis of the market research is also given above. The most suitable promotional mix that is used for the marketing campaign is provided above. And lastly, the impact of effective marketing campaign are discussed in the presentation.

Are you looking to stay ahead of the curve in the ever-changing digital world? Then this document is perfect for you! In 25-35 words, it covers topics

Marketing & Communications in a Digital World - Desklib

Marketing & Communications in a Digital World

Marketing

MKT 101A Marketing Fundamentals

This presentation discusses the importance of marketing campaigns, target audience identification, and market segmentation in the digital world. It also explores the elements of promotional mix and how it can lead to commercial success. The presentation concludes with the significance of appropriate channels for promoting products in today's digital media world.

Marketing and Communication in Digital World

This report discusses the marketing research plan for Coca Cola's new product launch, identifying positive and negative impacts of marketing mix, and market research methods. It also includes a detailed marketing research plan and market segmentation strategies. The report concludes with the strengths and weaknesses of the research and the public relations strategy used by Coca Cola.

This report discusses the marketing mix and market research plan for Coca Cola's new product launch. It identifies the positive and negative impacts of each factor on the relaunch of the new product. The report also specifies various research requirements and the best sources which can be opted by the firm in carrying out successful research. The target audience, budget, human resources, competitors, and advertising techniques are discussed in detail. The report concludes with the strength and weakness of the research.

This presentation discusses the importance of marketing and communication in the digital world for the growth of businesses, using Coca Cola as an example. It covers marketing segmentation, marketing mix, product life cycle, and marketing research. The presentation concludes with recommendations and references.

This report discusses the marketing strategy of Coca-Cola Company for their new product POWERADE Pineapple Storm ION4 + Coconut Water. It covers the rationale, value propositions, positioning, segmentation, targeting, marketing mix and more. The report highlights the target market, which includes 16-39 year old physically active people, and the marketing mix strategy, which includes product, price, place and promotion.

Marketing & Communications in a Digital World

MKT 101A Marketing Fundamentalslg...

Marketing and Communication in Digital Worldlg...

Marketing & Communications in a Digital Worldlg...

Marketing & Communications in a Digital Worldlg...

Marketing & Communications in a Digital Worldlg...

Coca-Cola Company: Marketing of POWERADE Pineapple Storm ION4 + Coconut Waterlg...

MKT 101A Marketing Fundamentals

Marketing and Communication in Digital World

Marketing & Communications in a Digital World

Marketing & Communications in a Digital World

Marketing & Communications in a Digital World

Coca-Cola Company: Marketing of POWERADE Pineapple Storm ION4 + Coconut Water