This presentation discusses the marketing campaign for the relaunch of Coca-Cola's initial product. It covers marketing segmentation, marketing mix, promotional mix, product life cycle, and marketing research.

Marketing plan for Coca-Cola's original product relaunch, covering segmentation, mix, life cycle, and research.

Marketing & Communications in a Digital World - Group Presentation

This report by Desklib discusses the importance of marketing in an organization, with a focus on market segmentation, identification of target audience, marketing mix, and promotional mix in the digital world. It also covers the strengths and weaknesses that impact the marketing campaign for the relaunch of a product.

Marketing

Marketing and Communication in a Digital World - Desklib

This presentation discusses the various marketing tools available in today's digital era, including advertising and commercial ads campaigns. It covers marketing segmentation, targeting, and positioning, as well as the marketing mix of product, price, place, and promotion. The promotional mix includes advertisement, public relations, sales promotion, direct marketing, and personal selling. The product life cycle is discussed in terms of development, introduction, growth, maturity, and decline phases. The strengths and weaknesses of Marks and Spencer's marketing plans are also analyzed. References include Camilleri's book on market segmentation, targeting, and positioning and DO's article on marketing plans.

Marketing and Communications in a Digital World

Экономика

This presentation explores the concepts of marketing and communication in the digital world. It discusses the effectiveness of the elements of the relaunch marketing mix, the projected success of a company based on market research, and how an effective marketing campaign can lead to commercial success. The presentation also provides an overview of digital marketing and its impact on businesses.

StuDocu Highschool

Marketing and Communication in Digital World

PowerPoint Presentation

This report discusses the marketing mix of Coca Cola, identifies research elements, and creates a detailed research plan for a digital marketing campaign. It also highlights the strengths and weaknesses of the marketing plan.

Marketing and Communication in a Digital World: A Case Study of Coca Cola

This presentation focuses on marketing and communication in a digital world, using Coca-Cola as an example. It covers target audience and market segmentation, identification of project success based on market research, promotional mix for successful marketing campaigns, and the way effective marketing campaigns can lead to commercial success. The presentation concludes with references to relevant research.